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Pizza Hut Marketing Strategy

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Pizza Hut Marketing Strategy
DARSHAK SHAH

B/101, VIMAL VIHLA,

GOGRAS WADI, DOMBIVALI – EAST,

421201

CONTACT NO 9821157887

REGISTRATION NO WRO 0337411

IT CENTER DOMBIVALI ITDC OF THANE BRANCH OF WIRC OF ICAI

BRANCH CODE WI020

BRANCH NO DOM – 06/10-40

PROJECT NAME PIZZA HUT

DATE ___________________________

SIGNATURE ___________________________

PIZZA HUT

INDEX

|SR NO |CONTENTS |PG. NO |
|1 |Executive summary |4 |
|2 |Introduction & History |5 |
|3 |PEST analysis |7 |
|4 |SWOT analysis |8 |
|5 |Pizza hut in india |10 |
|6 |Marketing strategy |11 |
|7 |Comparative strategy |12 |
|8 |Consumer pull factors |14 |
|9 |4 p’s |15 |
|10 |Survye and analysis |18 |
|11 |Conclusion |33 |
|12 |Bibliography |34 |

EXECUTIVE SUMMARY

During the past four decades Pizza
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