3293877302630
VS
Submitted by:
David, Luis Pablo
Labso, Jonathan Christopher
8417-10632
Greenwich
Saint Joseph Street, Angeles, Pampanga
Fast Food Chain
Greenwich Pizza is one true Filipino pizza chain. It is a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines biggest pizza chain.
We are not just the biggest. We are the Philippines favourite pizza chain. We give you a scrumptious blend of exciting pizza and pasta innovations, all prepared for the comfort of the Filipino taste. More than just delicious food choices, we offer to transform your everyday dining into shared delightful moments with friends.
Mission
We strengthen relationship through bonding and sharing over our best-tasting and best value pizzas and pastas.
Vision
Greenwich is the dominant and unquestionable no. 1 pizza and pasta destination.
215902349503179445234950
Greenwich
Strengths Weaknesses
“Customer Loyalty” Instead of targeting all customers, They only need to target new customers in order to grow their business. “Quality of the Products” They sell products for a price as low as possible but it affects the quality of it.
“STRONGER BRAND IMAGE” Greenwich re-invents itself more with a more dynamic “G” logo to attract more customers. This brand look is also an indication of how attuned the company is with the ever-changing times and evolving customer lifestyles. “POWERFUL ADVERTISING” Greenwich aggressively harnesses tri-media to communicate all the benefits consumers can enjoy at them. This is augmented by the use of outdoor advertising materials and merchandising collaterals that help heighten public awareness of Greenwich offerings. All these complete effective campaigns and exciting promotions that inevitably translate to high sales performance.
190500
Pizza Hut
Saint Joseph