In Malaysia we only has one LG Electronics marketing only which is LG Electronics (M) Sdn. Bhd. (505660-U). This place is the services centre distributor of LG Electronics products in Malaysia. All the dealers or retailers in and around Malaysia get their products requirements supplied from LG Electronics (M) Sdn. Bhd. agency and carries out its distribution activities on a daily basis. Being the sole distribution, it is very essential for Malaysia agency to ensure proper stocking and effective function for the smooth ad fast movement of LG products across the channel. In this moment Malaysia still don’t have any online website can purchase LG products. Expect Lelong.com and other untrusted websites.( Lelong smart phone, LG, 25 Feb 2015)
On delivery and transport of goods LG Electronics normally Malaysia agency purchase orders on daily basis, depend on the movement of products in the market and the stock of products. For any transport of products, the company uses its own transport and entire cost of transportation from services centre to the distributor location is borne by the company itself. (Channel Management Study LG Final, 25 Feb 2015)
In ordering the products of LG Electronics, we need to estimate the transit time for each order to be starts with the agency placing the order to the regional warehouse supplying the order after the payments are cleared. (Channel Management Study LG Final, 25 Feb 2015)
In other to present the channel is support from sales or marketing people of company. LG Electronics regional has helped by deploying its employees at Malaysia agency. This has helped in better grooming of sales personnel and presentation of LG products in front of customers as well as when they are dealing with other sub-dealers. The company also bears the cost of advertising and promotion fees. (Channel Management Study LG Final, 25 Feb 2015)
In Malaysia that has a lot of sub-dealers selling LG products included mobile phone. Even the famous shop “Satu