Place Strategy
Section 3: Place Strategy
The Nexus One was the first device that Google attempted to sell directly. Google is good at a lot of things, but direct sales/marketing/customer service for consumers (for hardware anyway) obviously wasn’t their strongpoint when they released the Nexus One.
Nexus, is not marketed by Google and is seldom marketed by its OEM (Original Equipment Manufacturers) like Motorola, LG and HTC either. The Devices segment of the Google Play store allows consumers to purchase Google Nexus mobile devices. Google has many options to distribute its Nexus products. But it markets its product only in Play store and all the distribution is done by its OEMs.
Google will announce the release date and the price of Nexus devices by which people can place their orders in most of the website. In India Nexus 6 is available online whereas Nexus 5 is available in most of the retail shops. Nexus 6 was recorded for pre-orders in the US late in October and all variations were accounted for to be sold out within a couple of hours. The story was the same in the UK. In India, introductory stocks were pre-booked within two days. At the point when asked by Economic Times, Flipkart did not impart the quantity of pre-orders. You 'll also be able to buy the Nexus 6 from Motorola 's website where it will in all likelihood cost the same as on Google Play.
The Nexus 6 will be available outside of the US from Google Play stores in Belgium, Australia, France, Canada, India, Germany, Italy, Japan, Spain, Netherlands, Sweden and the United Kingdom. International carriers that will offer the Nexus 6 include Bell, Vodafone, Rogers, Telus, Hutch, Telcel, CPW, Electronic Partner, SFR, Orange ES, MSH, Vodafone IT, Vodafone ES, Vodafone NL and Claro. The Nexus 6 will also be available from Motorola 's website and retailers like Best Buy and RadioShack in the US.
Unlike in the past where the Nexus devices were advertised just on Google Play store, Google will make the devices accessible
The Nexus One was the first device that Google attempted to sell directly. Google is good at a lot of things, but direct sales/marketing/customer service for consumers (for hardware anyway) obviously wasn’t their strongpoint when they released the Nexus One.
Nexus, is not marketed by Google and is seldom marketed by its OEM (Original Equipment Manufacturers) like Motorola, LG and HTC either. The Devices segment of the Google Play store allows consumers to purchase Google Nexus mobile devices. Google has many options to distribute its Nexus products. But it markets its product only in Play store and all the distribution is done by its OEMs.
Google will announce the release date and the price of Nexus devices by which people can place their orders in most of the website. In India Nexus 6 is available online whereas Nexus 5 is available in most of the retail shops. Nexus 6 was recorded for pre-orders in the US late in October and all variations were accounted for to be sold out within a couple of hours. The story was the same in the UK. In India, introductory stocks were pre-booked within two days. At the point when asked by Economic Times, Flipkart did not impart the quantity of pre-orders. You 'll also be able to buy the Nexus 6 from Motorola 's website where it will in all likelihood cost the same as on Google Play.
The Nexus 6 will be available outside of the US from Google Play stores in Belgium, Australia, France, Canada, India, Germany, Italy, Japan, Spain, Netherlands, Sweden and the United Kingdom. International carriers that will offer the Nexus 6 include Bell, Vodafone, Rogers, Telus, Hutch, Telcel, CPW, Electronic Partner, SFR, Orange ES, MSH, Vodafone IT, Vodafone ES, Vodafone NL and Claro. The Nexus 6 will also be available from Motorola 's website and retailers like Best Buy and RadioShack in the US.
Unlike in the past where the Nexus devices were advertised just on Google Play store, Google will make the devices accessible
References: http://www.google.com/nexus/6/ http://www.techtimes.com/articles/20968/20141125/google-goes-big-way-times-square-billboard.htm http://www.cnet.com/how-to/nexus-6-nexus-9-price-release-date/