In her book Vanada Shiva points out a growing concern many people do not pay attention do in their everyday lives. We take water for granted, and find hard to imagine a day when the tap runs dry. In Water Wars the author does an excellent job of analyzing the privatization, pollution, and profit of water in the International arena. She takes a scientific approach and explains the means and methods of water processing and extraction. In offering several tragic examples of where the water tables have already run dry in India, and the horrible loss of life which followed. Clearly, that which we take for granted in America is something of scarcity in other less fortunate countries. Either way, Shiva points out in her book the necessity of understanding…
3. All of the stages in the issue management process were applied in this case. Coca-Cola used the identify issue in order to identify the problem of using too much water, in which they then used the analyze issue to determine what plants are using too much water and where can they improve in their operations to make them more efficient. After analyzing the situation they then generated options on how to cut down on their water usage and how to give back to help the communities that they have taken water from. They then proceeded to take action joining in reducing usage, recycling and replenishing. Coca-Cola decided to take action by supporting and participating in various water conservation projects and would only discharge water from their plants…
For over a century, carbonated drink was introduced to mankind. Two major contenders in the industry stand Coca-Cola and PepsiCo. The two soar in the industry as they compete with each other. There were amazing monopolistic behaviors found in their doings. Have you ever wondered why such drink without any redeeming health benefits, but rather sublimely known as one of the causes to sugar and fat related diseases, can be so profitable? By setting the health benefits aside, have you ever wondered why such drinks are so popular yet a lot of competitors are unable to imitate and stand up to beat them? The secret lies…
Since the late 1990s, Coca-Cola has been embroiled in at least eight significant ethical dilemmas. The first came in June 1999 when Coca-Cola’s products were contaminated. Consumers in Belgium, the Netherlands and Luxembourg became sick after using Coca-Cola products. Coca-Cola mismanaged the problem and downplayed it. Then over 100 people became sick in France and months later in Poland with water contaminated with mold. In each of these events, Coca-Cola did not react in a timely fashion or with the appropriate concern for public health, but eventually conceded that it was their contamination problem.…
The documentary also shows that in India, the Coca Cola Company are dumping toxic waste to local’s crops and water supply. Even the company has already been shut down. But it is still unacceptable that the company sacrifice local people’s natural resource to get a return on their investment.…
Coca-Cola is an exceptional brand because it has created its success with effective marketing tools. First, Coca-Cola incorporates social responsibility to their business. Social responsibility is a company’s obligation to improve its positive effects of society and reduce its negative effects (Perreault et al. 2011). Coca-Cola has mastered this concept by making positive improvements to lessen the effects of production on the planet. The company has prevented 5M metric tons of carbon dioxide…
The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.…
1. In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective, water is the key component of profitability. Other stakeholders were also concerned this issue, such as residents of the surrounding area and organizations. For example, the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.…
Firstly, Gupta must understand that Coca Cola has faced several crisis in the past. On February 2003, CSE (Center for Science and Environment), an activist group in India has already brought the issue about Coca-Cola’s Kinley Bottled water which was declared containing pesticides residues, six months before they brought up the same issue about Coca Cola. Since Coca Cola India remained silent about the first issue, the buzz was created and spread, made it even harder to maintain the situation. While in 1997, Coca Cola also had a problem in India. They had to leave India, instead of revealed their formula to government, when Janata Party led India and oblige Coca Cola, and other foreign companies, to dilute their equity stake until 40%, as written under Foreign Exchange Regulation Act (FERA). Any other crisis were happened too on other countries such as in Belgium and Atlanta.…
Sanjiv Gupta, President and CEO of Coca Cola in India, is facing a crisis concerning pesticide levels in coke in the country of India. The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (Argenti, p. 284). Recommendations for Coke’s communications strategies include accepting and adhering to higher standards of social responsibility in India and forming an alliance with the government to set these higher safer standards.…
1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water resources could have a profound effect on the world in the near future. The water shortage also had an effect on the rise in food prices, regional conflicts, and disease. This in turn caused concern in another nonmarket group the general public. The general public are on the front lines in these circumstances, especially in third world countries where there is little corporate regulation and law. Because Coca-Cola is a World Wide conglomerate the global leaders and the general public expect the company to lead the way in terms of corporate social responsibility. I feel that in the beginning of this issue that Coca-Cola was primarily interested in facilitating the needs of their market shareholders. However once the global leaders and general public began to take notice they soon began to sway their views in terms of more efficient and effective methods to resolve their water issues to satisfy both the market shareholders and the nonmarket shareholders.…
Now that Mecca-Cola has successfully initiated a new segment of "alternative cola", its real competitors are the other alternative cola that position themselves as a product for Muslims while also offering corporate social responsibility like Mecca Cola. Mecca thinks they are the first for this idea but they have a major threat from Qilba Cola and claims Qilba is copying them. Coca-Cola has been battling activists and trade union groups in different countries for years. The Coca-Cola Company faces more opposition in India for draining the underground water table, selling beverages containing harmful pesticide residues, and distributing sludge containing toxic chemicals as fertilizer to farmers in Kerala. This also brought on a boycott in India as well. The response to the boycotts of Coca-Cola was seen as an inappropriate one by many in India. Instead of launching a strong campaign showing their corporate social responsibility and the will to improve their processes in India, Coca Cola began a “Bollywood-type” campaign that clearly showed that the company did not understand the message of the angry locals in India. It also did not show a real commitment in re-questioning its…
Water is quickly becoming a new form of currency throughout the world. At the rate of consumption relating to the rapidly increasing population, the world’s water supply is quickly being diminished. In the film “Blue Gold”, filmmaker Sam Bozzo, depicts the concerns of the world’s water supply. The areas most affected with the water crisis tend to be the poor in 3rd world countries. Many of the poor spend a majority of their time acquiring clean drinking water. The poor of the 3rd world countries see the corporations as enemies in their attainment of drinking water. As in the case of the Manila Water Company, the lower classes in 3rd world countries such as the Philippines are subjected to purchasing water from street vendors at an inflated price. There are many issues regarding purchasing water from unregulated vendors. The quality of the drinking water is unregulated and over priced. The poor in 3rd world countries are forced to use excessive amounts of monthly income to purchase drinking water that would be considered unsafe. Large corporations are purchasing the water supplies of these 3rd world countries are over charging the population. Right fully so the citizens of these 3rd world countries look on corporations poorly. Manila water is a great example of an organization that has changed the view of 3rd world citizens.…
Here is the case of Plachimada village in Palakkad district, Kerala over the site of a sharp dispute between the local people and Hindustan Coca-Cola Beverages Pvt. Ltd. (HCB).…
Coca- cola operates 52 water-intensive bottling plants. In the southern Indian village of Plachimada in Kerala state. The company Hindustan Coca-Cola Beverages (HCCB)…