Plan
Competitor’s Price Offering
Competitor’s Price comparison 1. (Cars) Hyundai | I30(21450$) | Gets (14680$) | Accent (16800$) | Avante/Elantra (21000$) | Sonata NF/YF (22-25400$) | Genesis | Equus | Volkswagen | | Polo (17-24000$) | Golf (25-27000$) | Jetta (27000$) | Passat (34-54000$) | | Phaeton (87000$) | Skoda | | | Fabia (18-22000$) | | Octavia (25-34800$) | | | Mercedes Benz | | | | | C-class (37-45000$) | E-class (49-70000$) | S-class (80-110000$) | Nissan | | | Tiida (27100$) | | | Teana (43500$) | | Ford | | | Focus (27000$) | | Fusion (36-39000$) | | | BMW | | | | | 3-class (38000$-) | 5-class (64000$) | 7-class (108000$) |
2.Minibus Hyundai | Starex (24650-28200$) | Volkswagen | Crafter (57000$) & Transporter T4/4WD (58000$) | Mercedes Benz | Spriter (57000$) | Ford | Transit (37000$) | Nissan | Urvan (35000$) |
3. SUV’s Hyundai | Santa Fe (28-29500$) | Tucson (25818$) | Veracruz (41850-43980$) | Ford | Escape (35000$) | Everest (34000$) | Explorer (42000$) | Nissan | X-Trail (38500$) | Murano (55000$) | X-Terra (42000$) | Volkswagen | | Tiguan (46-54000$) | Toureg (66-72000$) | Mercedes Benz | GLK (48000$-) | ML (58000$-) | GL (90000$-) | BMW | X3 (64000$) | X5 (93000$-) | X6 (108000$-) |
“khet Motors” Company
KHET Motors – Toyota Authorized Distributor in Mongolia * Over 10 years in the market. * Annual new Toyota car sales during years 2005-2008 ranged from 400 to over 1000 vehicles in Mongolia. * Khet LLC continuously led the market amongst the authorized dealers in Mongolia, during years 2003-2008. Khet was the largest car dealer in Mongolia, annual dealer sales was 200-500 vehicles. Khet revenue in 2008 was near 40 mln US Dollars. * In 2009, Toyota manufacturer has started to fail and the US Congress and international scandals affected Toyota cars import not only to US, but also other countries, such as Toyota import to Mongolia decreased almost 4 times.
Competitor’s Price comparison 1. (Cars) Hyundai | I30(21450$) | Gets (14680$) | Accent (16800$) | Avante/Elantra (21000$) | Sonata NF/YF (22-25400$) | Genesis | Equus | Volkswagen | | Polo (17-24000$) | Golf (25-27000$) | Jetta (27000$) | Passat (34-54000$) | | Phaeton (87000$) | Skoda | | | Fabia (18-22000$) | | Octavia (25-34800$) | | | Mercedes Benz | | | | | C-class (37-45000$) | E-class (49-70000$) | S-class (80-110000$) | Nissan | | | Tiida (27100$) | | | Teana (43500$) | | Ford | | | Focus (27000$) | | Fusion (36-39000$) | | | BMW | | | | | 3-class (38000$-) | 5-class (64000$) | 7-class (108000$) |
2.Minibus Hyundai | Starex (24650-28200$) | Volkswagen | Crafter (57000$) & Transporter T4/4WD (58000$) | Mercedes Benz | Spriter (57000$) | Ford | Transit (37000$) | Nissan | Urvan (35000$) |
3. SUV’s Hyundai | Santa Fe (28-29500$) | Tucson (25818$) | Veracruz (41850-43980$) | Ford | Escape (35000$) | Everest (34000$) | Explorer (42000$) | Nissan | X-Trail (38500$) | Murano (55000$) | X-Terra (42000$) | Volkswagen | | Tiguan (46-54000$) | Toureg (66-72000$) | Mercedes Benz | GLK (48000$-) | ML (58000$-) | GL (90000$-) | BMW | X3 (64000$) | X5 (93000$-) | X6 (108000$-) |
“khet Motors” Company
KHET Motors – Toyota Authorized Distributor in Mongolia * Over 10 years in the market. * Annual new Toyota car sales during years 2005-2008 ranged from 400 to over 1000 vehicles in Mongolia. * Khet LLC continuously led the market amongst the authorized dealers in Mongolia, during years 2003-2008. Khet was the largest car dealer in Mongolia, annual dealer sales was 200-500 vehicles. Khet revenue in 2008 was near 40 mln US Dollars. * In 2009, Toyota manufacturer has started to fail and the US Congress and international scandals affected Toyota cars import not only to US, but also other countries, such as Toyota import to Mongolia decreased almost 4 times.