Plan for Hydrogen-Powered Vehicles Entering Hong Kong Markets
Content
* Introduction
* The Political, Economic, Socio-cultural, Technological, Legal and Environmental dimensions
* The Market Entry Mode
* The Marketing Strategy of Hydrogen powered vehicle
* The International Operation Management
* The Hiring and Employees Management
* Conclusion
* References
Plan for hydrogen-powered vehicles entering Hong Kong market
Introduction
Nowadays, the problem of global warming and greenhouse effect has raised concern all over the world. During energy generation, Fossil fuel releases large amount of chemical substances that exacerbates the problem. However, nowadays, there is still a great dependence on fossil fuel for generating energy in Hong Kong.
To overcome the problem, hydrogen fuel is an opportunity for our society to minimize the environmental effects, enhance energy security, and the sustainability of global energy resources. In addition, many countries have been promoting the environmental protection at present. Therefore Hong Kong is not the exception.
Our company – Ford has decided to introduce the hydrogen powered vehicle to Hong Kong by exporting from a car factory in United State and promote it to local citizens.
In the following, various analyses including PESTLE analysis, marketing strategies, market entry modes, international operation management, and hiring and employee management will be illustrated.
The Political, Economic, Socio-cultural, Technological, Legal and Environmental dimensions
Political
The Hong Kong Government has introduced some policies in promoting low air pollutants emitted transport. Firstly, tax Incentives for environmental friendly vehicles is provided. A 45% reduction in the first registration tax, subject to a cap of HK$75,000 per car, will be offered to buyers of newly registered environment-friendly cars. In addition, the government also encourages trial of green and low-carbon transport technologies. The Government
* Introduction
* The Political, Economic, Socio-cultural, Technological, Legal and Environmental dimensions
* The Market Entry Mode
* The Marketing Strategy of Hydrogen powered vehicle
* The International Operation Management
* The Hiring and Employees Management
* Conclusion
* References
Plan for hydrogen-powered vehicles entering Hong Kong market
Introduction
Nowadays, the problem of global warming and greenhouse effect has raised concern all over the world. During energy generation, Fossil fuel releases large amount of chemical substances that exacerbates the problem. However, nowadays, there is still a great dependence on fossil fuel for generating energy in Hong Kong.
To overcome the problem, hydrogen fuel is an opportunity for our society to minimize the environmental effects, enhance energy security, and the sustainability of global energy resources. In addition, many countries have been promoting the environmental protection at present. Therefore Hong Kong is not the exception.
Our company – Ford has decided to introduce the hydrogen powered vehicle to Hong Kong by exporting from a car factory in United State and promote it to local citizens.
In the following, various analyses including PESTLE analysis, marketing strategies, market entry modes, international operation management, and hiring and employee management will be illustrated.
The Political, Economic, Socio-cultural, Technological, Legal and Environmental dimensions
Political
The Hong Kong Government has introduced some policies in promoting low air pollutants emitted transport. Firstly, tax Incentives for environmental friendly vehicles is provided. A 45% reduction in the first registration tax, subject to a cap of HK$75,000 per car, will be offered to buyers of newly registered environment-friendly cars. In addition, the government also encourages trial of green and low-carbon transport technologies. The Government