Plan Format
“ K A WA I YEUNG”
Business Plan
Janet Yeung Ka Wai N00205839
Business and Entrepreneurship PAFS 1434 [CRN 2599] Davis Rothenberg
Parsons The New School for Design
1. COVER PAGE
To: Managing Director
Title: Internal Strategic Plan of ‘Ka Wai Yeung’, a new starting New-York based ready-to-wear apparel and accessory corporate
From: Janet Yeung Ka Wai [N00205839/Parsons The New School For Design] Cc: David Rothenberg
Word Count: (Executive Summary)
(Report)
This business plan has been prepared for review by Janet Yeung. All information is confidential and should not be shared without written permission. Signed: Janet Yeung __________________________ Date:
1. 1.1.
COVER PAGE Key Individuals and Contact Information Janet Yeung Jane Sansone David Pacho Harry Carr (347) 899 7143 / jy@kawaiyeug.com (347) 286 1129 / pacho@kawaiyeung.com (617) 921 0920 /
CEO, Creative Director
Marketing Director
js@kawaiyeung.com ‣ Public Relations and Liaison Production Director hc@kawaiyeung.com 1.3.
Purpose of the Plan
This internal strategic plan is written with the purpose to guide the Ka Wai Yeung
(hereafter referred as KWY) team to stay focused on the aim of the company to grow internally; expanding from online to offline. It is to help the team to adapt to the changes that are happening within the business structure. By the meaning of ‘changes’, KWY is expanding in terms of personnels (new members with new roles) and product line (more categories). Hence with the plan, the members will have clearer idea to contact who for what purposes. It also aims to outline where KWY stands currently in the market and how it will grow bigger with the new launch of the retail store.
Table of Contents 1. Cover Page 1.1. Key Individuals and Contact Information 1.2. Purpose of the Plan 2. Introduction 2.1. Statement of Purpose 3. Executive Summary 4. “Ka Wai Yeung” -
Business Plan
Janet Yeung Ka Wai N00205839
Business and Entrepreneurship PAFS 1434 [CRN 2599] Davis Rothenberg
Parsons The New School for Design
1. COVER PAGE
To: Managing Director
Title: Internal Strategic Plan of ‘Ka Wai Yeung’, a new starting New-York based ready-to-wear apparel and accessory corporate
From: Janet Yeung Ka Wai [N00205839/Parsons The New School For Design] Cc: David Rothenberg
Word Count: (Executive Summary)
(Report)
This business plan has been prepared for review by Janet Yeung. All information is confidential and should not be shared without written permission. Signed: Janet Yeung __________________________ Date:
1. 1.1.
COVER PAGE Key Individuals and Contact Information Janet Yeung Jane Sansone David Pacho Harry Carr (347) 899 7143 / jy@kawaiyeug.com (347) 286 1129 / pacho@kawaiyeung.com (617) 921 0920 /
CEO, Creative Director
Marketing Director
js@kawaiyeung.com ‣ Public Relations and Liaison Production Director hc@kawaiyeung.com 1.3.
Purpose of the Plan
This internal strategic plan is written with the purpose to guide the Ka Wai Yeung
(hereafter referred as KWY) team to stay focused on the aim of the company to grow internally; expanding from online to offline. It is to help the team to adapt to the changes that are happening within the business structure. By the meaning of ‘changes’, KWY is expanding in terms of personnels (new members with new roles) and product line (more categories). Hence with the plan, the members will have clearer idea to contact who for what purposes. It also aims to outline where KWY stands currently in the market and how it will grow bigger with the new launch of the retail store.
Table of Contents 1. Cover Page 1.1. Key Individuals and Contact Information 1.2. Purpose of the Plan 2. Introduction 2.1. Statement of Purpose 3. Executive Summary 4. “Ka Wai Yeung” -
Bibliography: 9. Attachments 9.1. Additional Information 9.2. Additional Finances and Projections 9.3. Production Plan 9.4. Key Personnel Information 9.5. Samples 10. Milestones 10.1. Key Events 10.2. Projected Timelines 2. 2.1. INTRODUCTION Statement of Purpose Mission Statement Within a creative and friendly environment, KWY aims to provide the trendy community an experimental, unique, fun and wearable women’s wear design. Today, KWY continues to grow within the Internet (online) and externally (retail store) with its continuing aim to provide conceptual designs for the consumers, who are always looking for something special and quirky to wear. Vision Statement 3. EXECUTIVE SUMMARY