Plan Market Reserch
Student Assessment Cover Sheet
Course: DIPLOMA OF MARKETING
Unit Code: BSBMKG506B
Unit Title: PLAN MARKET RESEARCH
Student Name:
Student Number: _
Assessment Code/s: BSBMKG506B * MKG A – REVIEW * MKG B – CASE STUDY * MKG C - PROJECT
Date to be submitted: _______________________________
Student Details:
Student Declaration:
I declare that this assessment is my own work and where my work is supported by documents from my vocational placement/employer permission has been granted.
Signed:
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Office Use Only
Date/s received: __/__/__ __/__/__ __/__/__ Date/s Marked: __/__/__ __/__/_ __/__/__ Result of assessment: _______ _______ _______
Moderation:
Moderation:
Entered on Assessment Tool
Entered on Assessment Tool
Entered on Training Plan
Entered on Training Plan
Assessment
UNIT CODE: BSBMKG506B
UNIT NAME: PLAN MARKET RESEARCH
Learning Outcomes:
Elements and Performance Criteria 1. Identify market research needs
1.1. Communicate role of market research in enterprise operations to relevant personnel
1.2. Identify contribution of market research to enterprise activity
1.3. Analyse enterprise planning and performance documentation to determine research needs
1.4. Consult relevant personnel to determine research needs
1.5. Develop statement of market research needs
2. Define market research objectives
2.1. Draft research objectives
2.2. Undertake preliminary project scoping
2.3. Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered
2.4. Review and finalise draft objectives in light of scoping parameters
3. Define data gathering approaches
3.1. Identify types of
Course: DIPLOMA OF MARKETING
Unit Code: BSBMKG506B
Unit Title: PLAN MARKET RESEARCH
Student Name:
Student Number: _
Assessment Code/s: BSBMKG506B * MKG A – REVIEW * MKG B – CASE STUDY * MKG C - PROJECT
Date to be submitted: _______________________________
Student Details:
Student Declaration:
I declare that this assessment is my own work and where my work is supported by documents from my vocational placement/employer permission has been granted.
Signed:
-------------------------------------------------
Office Use Only
Date/s received: __/__/__ __/__/__ __/__/__ Date/s Marked: __/__/__ __/__/_ __/__/__ Result of assessment: _______ _______ _______
Moderation:
Moderation:
Entered on Assessment Tool
Entered on Assessment Tool
Entered on Training Plan
Entered on Training Plan
Assessment
UNIT CODE: BSBMKG506B
UNIT NAME: PLAN MARKET RESEARCH
Learning Outcomes:
Elements and Performance Criteria 1. Identify market research needs
1.1. Communicate role of market research in enterprise operations to relevant personnel
1.2. Identify contribution of market research to enterprise activity
1.3. Analyse enterprise planning and performance documentation to determine research needs
1.4. Consult relevant personnel to determine research needs
1.5. Develop statement of market research needs
2. Define market research objectives
2.1. Draft research objectives
2.2. Undertake preliminary project scoping
2.3. Consult with relevant personnel on draft research objectives to ensure relevant and useful information is gathered
2.4. Review and finalise draft objectives in light of scoping parameters
3. Define data gathering approaches
3.1. Identify types of