Preview

Plan Marketing Activity of Unicef

Good Essays
Open Document
Open Document
838 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Plan Marketing Activity of Unicef
1) About UNICEF

UNICEF works in over 190 countries to promote and protect the right of children. The world’s largest provider of vaccines for developing countries. UNICEF supports child health and nutrition, clean water and sanitation, quality basic education for all boys and girls, and protection of children from violence, exploitation, and HIV. UNICEF has the global authority to influence decision –makers and the variety of partners at grassroots level to turn the most innovative ideas into reality. That makes UNICEF unique among world organsations, and unique among those working with young. All it works is funded by the voluntary contributions of individuals, businesses, foundations and governments.
Through contact with UNICEF, the lives of millions of children have been changed for the better.

Previous & current marketing strategies

2) Previous & current marketing strategies
Http://www.unicef.org/infobycountry/Malaysia_60514.html
Http://www.unicef.org/infobycountry/drcongo_60501.html
Http://www.unicef.org/infobycountry/haiti_60240.html

By reading the three articles I listed above, ii is very clear what UNICEF has been up to. Their main goal as of right now, is establishing many partnership deals. They have partnered with many organizations including Ikea, Pampers, and even Malaysian Government.

Pampers
-To protect mothers against neonatal tetanus (when a baby is born in unsanitary conditions)

Ikea
-To delivery toys to Haitian children, Ikea the international Swedish furnishings company donated the toys, valued about $140,000. Unicef added hygiene kits to the delivery to encourage recipients to wash their hands. The toys offer important opportunities for play and creative expression, and the hygiene kits will help protect them from cholera and other dangerous diseases.

Malaysian Government
-To address child poverty in Malaysia. Child poverty is complex, but the goal in addressing it is clear. This partnership is

You May Also Find These Documents Helpful

  • Good Essays

    Essay On Ishmael

    • 1286 Words
    • 6 Pages

    After a lot of time in the UNICEF compound, Ishmael’s uncle was found and he was given an opportunity to start a new life with him and his family. When Ishmael lost all his hope and thought he had no family left UNICEF contacted his uncle. Ishmael was very lucky to be chosen by the lieutenant. UNICEF was almost like a blessing to Ishmael because he was removed from war, he got help, and he found a new family. UNICEF was a very positive role in Ishmael’s…

    • 1286 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Dougy by James Moloney

    • 657 Words
    • 3 Pages

    The novel 'Dougy' by James Moloney is intended to capture the attention of young readers. It talks about Racial Conflict, Racial Discrimination, Family support, and Determination which is experienced by all the people in the world especially in multi-cultural countries. The story also deals with a range of issues facing Aboriginal society. It tells the readers the fear and misunderstanding between Aboriginals and white Australians that has existed for decades.…

    • 657 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    UNICEF (2009) A Better Life for Everyone: A summary of the UN Convention on the Rights of the Child…

    • 4605 Words
    • 19 Pages
    Powerful Essays
  • Satisfactory Essays

    Not a day that goes by that we don’t hear about children around the world who desperately need our help. Whether it’s a headline on the newspaper, a top story on the latest news, or an infomercial on how you can donate money to save an innocent child’s life. Everyone thought it was impossible to make a change, but Craig Kielburger thought otherwise.…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Soc 120 Week 9 Final Paper

    • 1878 Words
    • 8 Pages

    The United States is known as the wealthiest nation in the world. When poverty is mentioned most people think of this occurring in developing countries. Everyone has come across someone in the United States suffering from hunger, homelessness and other forms of poverty, but few people may have realized it. [pic]Poverty in the United States is quite different from the images often[pic] seen on television [pic]in[pic] other [pic]developing[pic] countries (Cole, 2005). Instead of homelessness and starvation, [pic]poverty [pic]is a malnourished child whose parents do not have the earning to provide healthy food for their families. [pic]Another face of[pic] poverty [pic]is a hard working single parent that is working full time and still struggles to provide the family with food, [pic] [pic][pic]shelter, clothing or even a car. Although the United States is the wealthiest nation, poverty is still an issue (Freeman, 2005).[pic][pic]In the United States childhood poverty is said to be a very alarming problem. It affects [pic]every person in this country, regardless of economic status, age, race, or gender. In 2001, 11.7 million children, or 16.3% of children in the United States were poor[pic] (Freeman, 2005). [pic]Children represent a disproportionate percentage of the poor population. They make up 35.7 percent of the poor, but only account for 25.6 percent of the general population (U.S. Census Bureau,[pic] 2006). America must make it a priority to see that the adequate attention is being given to the problem of all the children that are living in poverty. These children are our future and need us to provide the resources, encouragement and resources they need to get out of poverty.[pic] [pic] Society categorizes an individual into the poverty group when there is not enough income to meet the basic need of food, clothing and shelter. Food, clothing and shelter are not…

    • 1878 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Tda 3.2 - 6.1, 6.1, 6.3

    • 797 Words
    • 4 Pages

    * Develop the role of non-government organisations, such as voluntary, community organisations and charities that work with children and young people.…

    • 797 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The United Nations on the rights of the child will influence working practices in the setting by ensuring that all children have a safe, happy childhood despite of their sex, religion, social origin, and where and who they were born..…

    • 859 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Every child matters, change for children, Set the national framework, their focus is early intervention,…

    • 727 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Mission is to advocate for protection of children’s rights, to help meet their opportunities to reach their full potential. UNICEF is guided in doing this by the provision and principles of the Convention on the Right of the Child. Article 2: non-discrimination; every child has the right to a life free from discrimination Article 3: best interests; right should be applied in the best interest of the child Article 6: life, survival; children have the right to survive and develop to the fullest Article 11: special protection; children have the right to protection from abduction Article 13: respect of the views; children have the right to express themselves.…

    • 5773 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Parents struggle to provide for their children on a daily basis and when their efforts are not enough, sponsoring their child can save lives. In poverty stricken areas, child education is not high on the priority list, but education is the key to ending poverty. Kids with an education can get jobs and live in comfort knowing that money is not an issue. Sponsoring families gives them the money for food, living expenses, and education. Most organizations, such as Plan International and World Vision, ask for one dollar a day and will update the sponsor annually with pictures and letters from the child. The impact of just one dollar is endless. A family near the Congo border was given the money to buy a goat named Luck from Heifer International. This goat provided milk that the family both drank and created an income out of. In turn, the money earned was enough to send their daughter to school, and eventually college (Kristof and WuDunn 254). The difference the couch change of a generous person can make is…

    • 1055 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In order to secure children’s rights, Save the Children banks on advocacy work in which they endeavor to have impact on government policies and international institutions. The STC advocacy work comprises of evaluation of their programs, ongoing research, policy analysis, communication with the key stakeholders, and organizing public awareness events. Depending on the situation, the STC advocacy can emphasize on various changes such as government policy changes, facilitating in implementation, and tailoring amicable milieu for change.…

    • 376 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Child poverty is a serous condition with long-term effects. It has been said that children…

    • 1775 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Persuasive Speech Outline

    • 1634 Words
    • 7 Pages

    Bibliography: 1. Olsen, Hans. "Breaking the Vicious Cycle of Child Poverty." New Strait Times (Malaysia) 11 Oct. 2011: n. pag. LexisNexis Academic. Web. 24 Oct 2012.…

    • 1634 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Charities

    • 413 Words
    • 2 Pages

    Millions of children are still denied proper healthcare, food, education and protection. Some of most prominent children's charities working efficiently in UK are Save the Children UK, the United Nations Children's Fund and Children In Need. These charitable organizations raise funds to help improve the lives of disadvantaged children and young people in the UK. Every penny donated is distributed in the form of grants to a wide range of projects helping children affected by homelessness, neglect, abuse or poverty, or those who have encountered serious illness, disabilities and psychological disorders. Funding is targeted on the areas of greatest need and money is allocated homogeneously to ensure that children in all corners of the UK receive a fair share of what is raised.…

    • 413 Words
    • 2 Pages
    Good Essays

Related Topics