Plantaze
INTERNATIONALIZATION OF SEE-FIRMS
Final Group Report
Table of content
1
1.1 1.2 1.3
INTRODUCTION .......................................................................................................... 1
Background Description ......................................................................................................................... 1 Research Purpose .................................................................................................................................... 1 Structure of the Report........................................................................................................................... 2
2
2.1 2.2
RESEARCH METHODOLOGY.................................................................................. 2
Data Collection ........................................................................................................................................ 2 Data Analysis ........................................................................................................................................... 2
3
3.1 3.2 3.3
CASE STUDY ................................................................................................................. 6
Company Description (www.plantaze.com) ......................................................................................... 6 Internationalization Process................................................................................................................... 7 Internationalization Motives .................................................................................................................. 9
4
4.1 4.2
ANALYSIS AND INTERPRETATION..................................................................... 11
Theoretical Background ....................................................................................................................... 11 Application of the Uppsala Model
Final Group Report
Table of content
1
1.1 1.2 1.3
INTRODUCTION .......................................................................................................... 1
Background Description ......................................................................................................................... 1 Research Purpose .................................................................................................................................... 1 Structure of the Report........................................................................................................................... 2
2
2.1 2.2
RESEARCH METHODOLOGY.................................................................................. 2
Data Collection ........................................................................................................................................ 2 Data Analysis ........................................................................................................................................... 2
3
3.1 3.2 3.3
CASE STUDY ................................................................................................................. 6
Company Description (www.plantaze.com) ......................................................................................... 6 Internationalization Process................................................................................................................... 7 Internationalization Motives .................................................................................................................. 9
4
4.1 4.2
ANALYSIS AND INTERPRETATION..................................................................... 11
Theoretical Background ....................................................................................................................... 11 Application of the Uppsala Model