Play It Safe at Home or Take a Risk Abroad: An Harvard Case Study

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|“Play It Safe at Home or Take a Risk Abroad?” |
|A Decision-Case Analysis |
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|Andrew Wendel |
|7/14/2013 |

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Table of Contents

Introduction………………………………………………………………………………….

DECISION ANALYSIS Overview………………………………………………………………………………………

Executive Leadership Corporate Philosophy …………………………………………………………………………………….

Growth Strategy………………………………………………………………………………

Doing Business in Mexico

Risk Factors Associated with Expansion ………………………………………………….

THE ALTERNATIVES………………………………………………………………

CONCLUSION…………………………………………………………………………………….

Decision Criteria and Reasoning…………………………………………………………..

Implementation of Decision…………………………………………………………………

APPENDIX……………………………………………………………………………………….

WORK CITED……………………………………………………………………………………

INTRODUCTION

“Play It Safe at Home or Take a Risk Abroad,” is a Harvard Business Case Study

written by Michael Chu with expert commentary by Carlos Daniel and Robert C.

Loudermilk, Jr. In this case study, based on the actual case study, “Aaron’s:

Household Goods for the U.S. Base of the Pyramid”, the authors examine the feasibility

of Coe’s Furniture and

Cited: BEA.gov, (2013). “U.S. Economy at a Glance: Perspective from the BEA Accounts”. URL: https://www.bea.gov/newsreleases/glance.htm . Date accessed: June 28, 2013. Bureau of Labor Statistics, (2013). “Economy at a Glance,” (July 9), URL: http://www.bls.gov/eag/eag.us.htm Chu, Michael (Jan-Feb 2012), “Play it Safe at Home, or Take a Risk Abroad?” Harvard Business Review Entrada Group, (2013). “The pros and cons of doing business in Mexico,” URL: http://www.entradagroup.com/pros-and-cons-doing-business-mexico/ . Date accessed: July 10, 2013. European Commission, (2013). “Labour law”. URL: http://ec.europa.eu/social/main.jsp?catId=157&langId=en. Date accessed: June 28, 2013. Harrup, Anthony (2012), “Mexico raises minimum wage by 3.9% for 2013.” Market Watch, The Wall Street Journal Krantz, Catherine (2006), “Mexican Labor Law or What You Don’t Know Can Hurt You.” Another Day in Paradise Mackie, Gareth (2013), “Economy: US jobs figures contrast with Europe,” The Scotsman, (April 5), URL: http://www.scotsman.com/the- scotsman/business/economy-us-jobs-figures-contrast-with-europe-1-2919470. Date accessed: July 5, 2013. Morell, Katie (2012), “Why You Should Do Business in Mexico.” Open Forum. Peng, Mike W. (2013), Global Business, Third Edition, OH: South-Western Cengage Learning. Date accessed: July 1, 2013. Trading Economics, (2013). “United States GDP Growth Rate”. URL: http://www.tradingeconomics.com/united-states/gdp-growth . Date accessed: July 2, 2013. US Embassy: Mexico, (2013), “Doing business in Mexico,” URL: http://mexico.usembassy.gov/doing-business-local.html . Date accessed: June 29, 2013.