Pldt Mini Strama
PLDT: PHILIPPINE LONG DISTANCE TELEPHONE
A Research Presented to the
Department of Business Management
College of Arts and Science
San Beda College, Mendiola
In partial fulfillment of the Requirements
In IBE 13: International Marketing Communication
Submitted by:
Mary Grace E. Chavez
October 7, 2010
EXECUTIVE SUMMARY
A. HISTORY
The Philippine Long Distance Telephone Company is the leading supplier of domestic and international fixed and mobile telecommunications services in the Philippines. Listed on the Philippine Stock Exchange and with ADRs listed on the New York Stock Exchange (NYSE: PHI) and the Pacific Exchange, Manila-based PLDT is actively pursuing a convergence strategy through its three principal business groups - fixed line, wireless and ePLDT.
Founded on November 28, 1928, Philippine Long Distance Telephone Company (PLDT) is the leading telecommunications provider in the Philippines. Through its three principal business groups - fixed line, wireless, and information and communication technology - PLDT offers the largest and most diversified range of telecommunications services across the Philippines’ most extensive fiber optic backbone and fixed line, cellular and satellite networks.
PLDT has a network of 174 central office exchanges serving the Metro Manila area and 188 other cities and municipalities throughout the country. As of December 31, 1997, the number of access lines in service throughout the PLDT system was 1,662,631, representing approximately 80% of all access lines in the country.
International long distance services are provided by PLDT using two international gateway switching exchanges, submarine cables and satellite systems that connect PLDT’s network worldwide. PLDT also operates the Philippines' only nationwide digital microwave backbone, which connects its own exchanges with 466 other local exchanges and 3 exchanges operated by the Philippine government.
A Research Presented to the
Department of Business Management
College of Arts and Science
San Beda College, Mendiola
In partial fulfillment of the Requirements
In IBE 13: International Marketing Communication
Submitted by:
Mary Grace E. Chavez
October 7, 2010
EXECUTIVE SUMMARY
A. HISTORY
The Philippine Long Distance Telephone Company is the leading supplier of domestic and international fixed and mobile telecommunications services in the Philippines. Listed on the Philippine Stock Exchange and with ADRs listed on the New York Stock Exchange (NYSE: PHI) and the Pacific Exchange, Manila-based PLDT is actively pursuing a convergence strategy through its three principal business groups - fixed line, wireless and ePLDT.
Founded on November 28, 1928, Philippine Long Distance Telephone Company (PLDT) is the leading telecommunications provider in the Philippines. Through its three principal business groups - fixed line, wireless, and information and communication technology - PLDT offers the largest and most diversified range of telecommunications services across the Philippines’ most extensive fiber optic backbone and fixed line, cellular and satellite networks.
PLDT has a network of 174 central office exchanges serving the Metro Manila area and 188 other cities and municipalities throughout the country. As of December 31, 1997, the number of access lines in service throughout the PLDT system was 1,662,631, representing approximately 80% of all access lines in the country.
International long distance services are provided by PLDT using two international gateway switching exchanges, submarine cables and satellite systems that connect PLDT’s network worldwide. PLDT also operates the Philippines' only nationwide digital microwave backbone, which connects its own exchanges with 466 other local exchanges and 3 exchanges operated by the Philippine government.