Pm Essay
PRINCIPLES OF SRIMAD BHAGAVAD GITA AS TOOLS OF MANAGEMENT
DOCTOR OF PHILOSOPHY IN MANAGEMENT SCIENCE
By G. Surya Prakash Rao
MBA; Creative Advertising (Northwestern University, U.S.A.) Associate Professor, St. Augustine PGC (Osmania University),Indian Institute of Planning and Management (IIPM), Hyderabad, Corporate Training : IIIT and JNTUH Cell: 9440480569 E-mail: suryaguda@yahoo.com
RESEARCH SUPERVISION Dr. D. Ram Chandram (Former Vice-Chancellor of Dr. Ambedkar Open University, Hyderabad) and Dr. Madhusudhan Prasad Varanasi (Associate Professor, School of Management Studies, JNTUH, Hyderabad)
RESEARCH & DEVELOPMENT CELL
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD – 500 085, A.P., INDIA MARCH, 2010
ABSTRACT Principles of Srimad Bhagavad Gita as Tools of Management Global leaders, managers and professionals always need new concepts, acceptable creative models and reliable instruments for self-development, prosperity. WHAT IS BHAGAVAD GITA? ‘The Bhagavad Gita’ literally means Song of the Lord. It is the essence of Indian Scriptures like the Vedas, the Upanishads and the Puranas. The Gita teaches various paths to gain Self-knowledge or inner peace. It is a complete guide to practical life and provides “All that is needed to raise the consciousness of man to the highest possible level.” Lord Krishna (embodiment of wisdom) preached The Gita to Arjuna (embodiment of skill) to motivate him to perform his duty when he faced an ethical dilemma whether or not to kill his relatives and friends in the battlefield of Kurukshetra. There are 700 verses (slokas) in eighteen Chapters in The Bhagavad Gita which can address spiritual, mental, intellectual, and health problems of mankind. Adi Shankaracharya, Sri Ramanujacharya, Sri Madhvacharya, Lokamanya Tilak, Maharshi Mahesh Yogi, Srila Prabhupada and many eminent scholars wrote commentaries on The Gita. Mahatma Gandhi, Albert Einstein, Sri Ramakrishna, Swami Vivekananda, Emerson, Aldous
DOCTOR OF PHILOSOPHY IN MANAGEMENT SCIENCE
By G. Surya Prakash Rao
MBA; Creative Advertising (Northwestern University, U.S.A.) Associate Professor, St. Augustine PGC (Osmania University),Indian Institute of Planning and Management (IIPM), Hyderabad, Corporate Training : IIIT and JNTUH Cell: 9440480569 E-mail: suryaguda@yahoo.com
RESEARCH SUPERVISION Dr. D. Ram Chandram (Former Vice-Chancellor of Dr. Ambedkar Open University, Hyderabad) and Dr. Madhusudhan Prasad Varanasi (Associate Professor, School of Management Studies, JNTUH, Hyderabad)
RESEARCH & DEVELOPMENT CELL
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
HYDERABAD – 500 085, A.P., INDIA MARCH, 2010
ABSTRACT Principles of Srimad Bhagavad Gita as Tools of Management Global leaders, managers and professionals always need new concepts, acceptable creative models and reliable instruments for self-development, prosperity. WHAT IS BHAGAVAD GITA? ‘The Bhagavad Gita’ literally means Song of the Lord. It is the essence of Indian Scriptures like the Vedas, the Upanishads and the Puranas. The Gita teaches various paths to gain Self-knowledge or inner peace. It is a complete guide to practical life and provides “All that is needed to raise the consciousness of man to the highest possible level.” Lord Krishna (embodiment of wisdom) preached The Gita to Arjuna (embodiment of skill) to motivate him to perform his duty when he faced an ethical dilemma whether or not to kill his relatives and friends in the battlefield of Kurukshetra. There are 700 verses (slokas) in eighteen Chapters in The Bhagavad Gita which can address spiritual, mental, intellectual, and health problems of mankind. Adi Shankaracharya, Sri Ramanujacharya, Sri Madhvacharya, Lokamanya Tilak, Maharshi Mahesh Yogi, Srila Prabhupada and many eminent scholars wrote commentaries on The Gita. Mahatma Gandhi, Albert Einstein, Sri Ramakrishna, Swami Vivekananda, Emerson, Aldous