In 1990, this founding store became Phu Nhuan Jewelry, Fine Arts and Currency Exchange Company, being under direct control of Financial Administration of Ho Chi Minh City Committee. Phuong Hoang Gold Bar was also launched then.
In 1992, the company was renamed Phu Nhuan Jewelry Joint Stock Company. This stage witnesses great changes with bold investment in Italian technology production line. In the same year, the company also co-founded Dong A Bank and formed a joint venture with Phu Nhuan House Trading and Devepment Company.
In 1995, PNJ expanded its activities into motorbike trading as a Head of Honda. Also in this year, PNJ set up the first gas logistics in Ho Chi Minh City, VINAGAS.
Since 1998 till 2003, Branches in Ha Noi, Da Nang and Can Tho were set up while number of stores in Ho Chi Minh City kept increasing. Not only spreading nationwide, PNJ also exports to foreign markets, starting with Singapore, Malaysia and the US.
In 2003, PNJ co-found Dong A Real Estate Join Stock Company and be shareholder of SG Fisheries Joint Stock Company.
In Jan 2004, PNJ changed into a new type of business: Joint Stock Company, under the full name Phu Nhuam Jewelry Joint Stock Company.
In 2005, PNJ re-launched PNJSilver and launched a premium trademark CAO – Fine Jewelry.
In 2007, PNJ was ranked Top 200 Largest Enterprises in Vietnam by United Nations Development Programme (UNDP).
In 2008, PNJ launched new logo and re-launched gold bar trademark under a new name: Phoenix PNJ- Dong A Bank.
In present, PNJ keeps growing in all aspects: manufacturing system investment and workforce development, export market expansion to Europe, U.S.A, Australia, etc. The company’s asset has raised up to 2.000 billion VND, the number of employees has now been nearly 2.000 people and PNJ has an international-standard jewelry factory with 1.000