Pob Sba
CARIBBEAN EXAMINATION COUNCIL
PRINCIPLES OF BUSINESS
SCHOOL BASED ASSESSMENT
ON
ESTABLISHING A BUSINESS MARKETING PLAN
WASHY'S CARMART & AUTOSUPPLIES LTD.
"Where you'll find the ride of your dreams"
Name: Garth Wong
Registration Number: ______________________
School: Ardenne High School
Territory: Jamaica
Year: 2012
EXECUTIVE SUMMARY
Name of Business- WASHY’S CARMART & AUTOSUPPLIES
Name of Owner- Garth Wong
Type of Business- Partnership
Description of Business: Washy's Car Mart & Auto Supplies distributes the best quality cars and parts at the best bargain in the cooperate area. We supply a wide variety of vehicles from the Japanese Development Market (JDM), these include: Sedans, SUVs, Coupes, Wagons, Utility trucks, Motorbikes etc. The company has a strict policy of importing only accident free motor cars; this is based on our strong commitment to offer quality and precise performance in our vehicles. We offer an 18 month warranty on all purchases including free servicing, diagnostics tests and wheel alignment. We offer both new and used parts for all Japanese make vehicles. Our highly rated service team consists of trained and experienced engineers in the automotive industry
Target Market
We have selected and segmented our market which would be identified as middle class workers/ families. This is solely on the fact that majority of the population in the corporate area falls under that category. Having done the necessary market research on consumers specific needs in this market we have concluded that our motor vehicles will be ideal for middle income individuals. This includes teachers, nurses, social workers, doctors, law enforcement officers etc. Information from both primary and secondary sources illustrate that these targeted consumers can afford and are willing to purchase automobiles that are
PRINCIPLES OF BUSINESS
SCHOOL BASED ASSESSMENT
ON
ESTABLISHING A BUSINESS MARKETING PLAN
WASHY'S CARMART & AUTOSUPPLIES LTD.
"Where you'll find the ride of your dreams"
Name: Garth Wong
Registration Number: ______________________
School: Ardenne High School
Territory: Jamaica
Year: 2012
EXECUTIVE SUMMARY
Name of Business- WASHY’S CARMART & AUTOSUPPLIES
Name of Owner- Garth Wong
Type of Business- Partnership
Description of Business: Washy's Car Mart & Auto Supplies distributes the best quality cars and parts at the best bargain in the cooperate area. We supply a wide variety of vehicles from the Japanese Development Market (JDM), these include: Sedans, SUVs, Coupes, Wagons, Utility trucks, Motorbikes etc. The company has a strict policy of importing only accident free motor cars; this is based on our strong commitment to offer quality and precise performance in our vehicles. We offer an 18 month warranty on all purchases including free servicing, diagnostics tests and wheel alignment. We offer both new and used parts for all Japanese make vehicles. Our highly rated service team consists of trained and experienced engineers in the automotive industry
Target Market
We have selected and segmented our market which would be identified as middle class workers/ families. This is solely on the fact that majority of the population in the corporate area falls under that category. Having done the necessary market research on consumers specific needs in this market we have concluded that our motor vehicles will be ideal for middle income individuals. This includes teachers, nurses, social workers, doctors, law enforcement officers etc. Information from both primary and secondary sources illustrate that these targeted consumers can afford and are willing to purchase automobiles that are