Police Advisor
Marketing Plan Assignment
MKTG 5703
Project Points: 25 points new idea paragraph – Due end of Week 1 125 points written report – Due end of Week 6
SPECIAL NOTE: The instructor reserves the right to amend the group structure based on the performance of the group.
PART 1: New Idea Paragraph (25 points) – each student should complete this portion individually, doing their own research.
DUE: End of Week 1
POINTS:
Describe Details 10 Industry Name 5 SIC or NAICS 5 List sources 5 Total 25
SUBMIT: Post Topic Paragraph to blackboard discussion board
Using the library resources discussed, select a product/service that you would like to write a marketing plan for. You will need to use either Mergent Online or Business Source Elite/Complete Company Profile as part of your analysis, so make sure the company is covered there before you consider it as an option. Submit a paragraph describing the selected product and including specific appropriate details on a possible new idea for that product. Include the name of the industry that the product competes in, along with the SIC or NAICS code appropriate to that product. List either Mergent or Business Source Elite/Complete as your source. As you choose your organization/product, keep in mind that your analysis in this project must lead to new objectives and strategies for the organization or product, not a report of what the company is already doing. Your analysis will also include a discussion of the implementation of your new ideas in detail.
PART 2: WRITE MARKETING PLAN (125 Points)
DUE: End of week 6
POINTS: 125
SUBMIT: Post Written Report on blackboard assignment area (each student)
Length: 10-15 pages
Format: Double spaced, 1 inch margins, size 12 font, numbered pages Include all sections listed below in Report Format Clearly label each section in this order for full credit Put all report elements
MKTG 5703
Project Points: 25 points new idea paragraph – Due end of Week 1 125 points written report – Due end of Week 6
SPECIAL NOTE: The instructor reserves the right to amend the group structure based on the performance of the group.
PART 1: New Idea Paragraph (25 points) – each student should complete this portion individually, doing their own research.
DUE: End of Week 1
POINTS:
Describe Details 10 Industry Name 5 SIC or NAICS 5 List sources 5 Total 25
SUBMIT: Post Topic Paragraph to blackboard discussion board
Using the library resources discussed, select a product/service that you would like to write a marketing plan for. You will need to use either Mergent Online or Business Source Elite/Complete Company Profile as part of your analysis, so make sure the company is covered there before you consider it as an option. Submit a paragraph describing the selected product and including specific appropriate details on a possible new idea for that product. Include the name of the industry that the product competes in, along with the SIC or NAICS code appropriate to that product. List either Mergent or Business Source Elite/Complete as your source. As you choose your organization/product, keep in mind that your analysis in this project must lead to new objectives and strategies for the organization or product, not a report of what the company is already doing. Your analysis will also include a discussion of the implementation of your new ideas in detail.
PART 2: WRITE MARKETING PLAN (125 Points)
DUE: End of week 6
POINTS: 125
SUBMIT: Post Written Report on blackboard assignment area (each student)
Length: 10-15 pages
Format: Double spaced, 1 inch margins, size 12 font, numbered pages Include all sections listed below in Report Format Clearly label each section in this order for full credit Put all report elements