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Political and Economic Effect on Mass Media

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Political and Economic Effect on Mass Media
PAt the beginning of XXI century communication processes perform an important role in regulation of state and economic interests. The modern world of information builds its own priorities, based on new types of opportunities of the media and media content. Media content are messages produced by mass media such as Internet, newspapers, magazines, books, video entertainments and television. People have great opportunities of getting information they need in short time. Mass media are important functions of political literacy of citizens and an important channel of political communication (Louw,2010). Without Internet, television, newspapers and magazines, even well-educated people can not properly navigate the complex mosaic of conflicting political processes to make responsible decisions. Media allow them to think outside the box directly to individual experience doing foreseeable world politics, but through the prism of their own vision of political reality. However, there are powers that can affect mass media and it’s content. Media content can be affected by political and economic factors in these ways: the articulation of the public interest, government control on the media, political way of communication with society, economic environment. Therefore, the aim of the essay is to theorize, explain and provide concrete examples of how media can be affected by economic and political factors.

Media content is the basis of modern operation policy as citizens receive political information, form their own political views and beliefs, and are able to influence the functioning of the government largely due to the media. A. Sen (1999) in his book “Development as Freedom” noted about political communication what involves not one-sided signals from the elite to the masses, and the whole range of informal communication processes in society that have a very different impact on policy. Louw divided political practice into two types: elite politics and mass politics. “Elite


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