Political Consulting Career Analysis

Upon graduation, I plan to enter the career field of Political Consulting. To effectively enter this career path, I will need to not only obtain marketing skills but also market myself. The field of work is continuously evolving as new skills are becoming required to enter the field. In order, to be successful it is necessary to know how voters/consumers think about their decisions, how to brand, and how to form advertising and marketing strategies to reach the goal of winning an election. These are all skills a marketing minor would help me to pursue to gain enough knowledge and eventually work for a political consulting firm and start my own in the future. However, this goals would not be reached without the needed skills for marketing which
allow me to be successful in consulting political candidates on how to win their offices. As I have already learned this semester people are considered as rational. Everyone makes their choices to benefit themselves in the best way possible. If I get the chance to pursue a minor in Marketing I would be able to learn more in depth about these rational choices that are made every day. In my career path, I would be able to utilize my knowledge of Political Science and public policy to see the rational thoughts of individuals as they vote and as they donate to political campaigns. However, currently I do not have the basic knowledge provided in a class such as MKT 311: Consumer Behavior. This knowledge would help in my career to understand the average American and the decisions they make in the market place and voting booth.