Polo Ralph Lauren Company Summary
Company summary
Polo Ralph Lauren is an American apparel company founded in 1967 and is currently based in New York. It was founded by designer Ralph Lauren, who still serves as CEO, Chairman, and chief designer for the company. The company does business by engaging in the design, marketing, and distribution of premium lifestyle products. The company sells apparel products for men, women, and children, accessories such as footwear, eyewear, watches, jewelry, hats, belts, and leather goods including handbags and luggage, fragrances, and home furnishings which include bedding, bath products, furniture, fabric, wallpaper, paint, tabletop, and giftware. The company owns a well-established portfolio of brands that are globally recognized and target customers of nearly all ages and demographics. Its most recognized brands include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Women’s collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, American Living, Chaps, and Club Monaco. They also sell their fragrance products under Romance, Polo, Lauren, Safari, Ralph, and Black Label brands. Just like any other apparel companies, these brands are Polo Ralph Lauren’s biggest assets and give the company their competitive advantage.
Polo Ralph Lauren has a successful global distribution network which allows its merchandises to be sold in a total of nearly 9,000 retailers worldwide, ranging from high-end department stores such as Neiman Marcus to discount retailers such as TJ Maxx. Polo Ralph Lauren divides its company into three segments based on the way that its products are sold. The three segments are wholesale, retail and licensing.2
Wholesale
Polo Ralph Lauren’s wholesale segment sells its products to wholesalers such as department stores, specialty stores, and golf and pro shops, both domestically and internationally. During fiscal year 2010 (April 2009-March 2010), the company’s Ralph Lauren-branded products were sold through
Polo Ralph Lauren is an American apparel company founded in 1967 and is currently based in New York. It was founded by designer Ralph Lauren, who still serves as CEO, Chairman, and chief designer for the company. The company does business by engaging in the design, marketing, and distribution of premium lifestyle products. The company sells apparel products for men, women, and children, accessories such as footwear, eyewear, watches, jewelry, hats, belts, and leather goods including handbags and luggage, fragrances, and home furnishings which include bedding, bath products, furniture, fabric, wallpaper, paint, tabletop, and giftware. The company owns a well-established portfolio of brands that are globally recognized and target customers of nearly all ages and demographics. Its most recognized brands include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Women’s collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, American Living, Chaps, and Club Monaco. They also sell their fragrance products under Romance, Polo, Lauren, Safari, Ralph, and Black Label brands. Just like any other apparel companies, these brands are Polo Ralph Lauren’s biggest assets and give the company their competitive advantage.
Polo Ralph Lauren has a successful global distribution network which allows its merchandises to be sold in a total of nearly 9,000 retailers worldwide, ranging from high-end department stores such as Neiman Marcus to discount retailers such as TJ Maxx. Polo Ralph Lauren divides its company into three segments based on the way that its products are sold. The three segments are wholesale, retail and licensing.2
Wholesale
Polo Ralph Lauren’s wholesale segment sells its products to wholesalers such as department stores, specialty stores, and golf and pro shops, both domestically and internationally. During fiscal year 2010 (April 2009-March 2010), the company’s Ralph Lauren-branded products were sold through