Pop Culture Research Paper

Can you remember what your favorite toy was? Or maybe that toy you always wanted but never received? Think back, if you close your eyes and think way back into your childhood, you may remember that infamous toy . The toy was likely shown during one of the many commercial brakes bombarding you in between your favorite Saturday morning television shows, or maybe after school while watching Teenage Mutant Ninja Turtles. When I think back I can remember mine. It was called
Skip it! I don't remember the specific words to the jingle which played during the commercial, but I can sure hum it to this day. If you described or even named a specific toy, maybe in your head or even out loud... a concern must be represented to you. You have been targeted
I am currently in pursuit of a future career in advertising and was completely side swiped to find that pop culture could be comprised of such a topic.
Did you know that $66 billion dollars was the amount of money spent by kids and young adults (ages
4-19) in 1992 (Bowen 1995). the group marketers most prize because first, they spend disposable income, as well as influence how their parents spend money; second people tend to establish loyalties to certain brands early in life; third young people are more likely to buy items on impulse. (Fox 63)
Advertising can and is any type of message surrounding a transaction between people, whether its by Kristina White Cultural Studies: Popular Culture 2/26/08
Television, the World Wide Web, billboards, or just by word of mouth. It is persuasive; it can function as an experience surrounding consumerism. It is the key functional approach in capturing
And advises the consumer to recognize the fifteen underlining basic appeals in any ad. The basic appeals used in ads, in no particular order are: The need for sex; Advertisers have found the use of sex appeal can be quit challenging due to it over powering the product description. Nudity is used sparingly and advertisers tend to limit the use. The need for affiliation; Or in other terms the need to fit in, more closely our desires. The need to nurture; To be touched emotionally by a gesture presented in an ad of a mother placing a band aid on the knee of their child. The need for guidance; The opposite of Nurture or shall I say maybe to be nurtured. The need to aggress; Retributive feelings or impulses that build and boil within. The need to achieve; To overcome obstacles or attain high standards. The need to dominate; To feel powerful and in control or to dictate. The need for prominence; R-E-S-P-E-C-T find out what it means to me to be admired, respected, or held at a high social status. The need for attention; The appeal is obvious of the word. The need for autonomy; to be represented in an ad as having