pop culture tourism as travel motivator
POP CULTURE TOURISM AS A TRAVEL MOTIVATOR
A Thesis
Submitted to the Faculty of the
College of International Tourism and Hospitality Management
Lyceum of the Philippines University Cavite
In Partial Fulfillment of the Requirements of the Degree
Bachelor of Science in Tourism Management
ABEGAIL D. BEDREJO
RENALYN T. DRECE
AGATHA FERNANDEZ
JANICA R. JANSUY
DIANNE SUZANNE F. LAMIS
January 2014
CHAPTER I
INTRODUCTION
Background of the Study
Students nowadays became a market of tourism related to pop culture. They are fond of wanting what they see in the visual media like television, movies, billboards, etc. and because of that, pop culture tourism plays now an important role in helping those tourists like students in coming up with a very good choice of destination by relating the concept of the films or television shows to what they usually get interested in.
Pop culture tourism is tourism that emerges from pop culture phenomena such as books, films, and music. It is based on both authentic as well as purely fictitious foundations Lundberg and Lexhagen (2012). Popular culture such as TV programs, soap opera or drama and pop-star has been a very effective vehicle in attracting tourists to a destination while boosting the economic impacts Beeton (2001), Busby & Klug (2001), Connell (2005), Riley (1998), Tooke & Baker (1996). Media relations such as news articles, movies and popular culture, commonly referred to as autonomous agents, are considered to be more influential on image formation in that they have higher credibility and ability to reach mass crowds than the destination-originated information Gartner (1993), Gartner & Shen (1992), Henefors& Mossberg (2002).
STATEMENT OF THE PROBLEM
This study aims to determine if pop culture tourism is a motivator for tourism students of Lyceum of the Philippines University Cavite Campus in choosing their travel destination. Specifically, this
A Thesis
Submitted to the Faculty of the
College of International Tourism and Hospitality Management
Lyceum of the Philippines University Cavite
In Partial Fulfillment of the Requirements of the Degree
Bachelor of Science in Tourism Management
ABEGAIL D. BEDREJO
RENALYN T. DRECE
AGATHA FERNANDEZ
JANICA R. JANSUY
DIANNE SUZANNE F. LAMIS
January 2014
CHAPTER I
INTRODUCTION
Background of the Study
Students nowadays became a market of tourism related to pop culture. They are fond of wanting what they see in the visual media like television, movies, billboards, etc. and because of that, pop culture tourism plays now an important role in helping those tourists like students in coming up with a very good choice of destination by relating the concept of the films or television shows to what they usually get interested in.
Pop culture tourism is tourism that emerges from pop culture phenomena such as books, films, and music. It is based on both authentic as well as purely fictitious foundations Lundberg and Lexhagen (2012). Popular culture such as TV programs, soap opera or drama and pop-star has been a very effective vehicle in attracting tourists to a destination while boosting the economic impacts Beeton (2001), Busby & Klug (2001), Connell (2005), Riley (1998), Tooke & Baker (1996). Media relations such as news articles, movies and popular culture, commonly referred to as autonomous agents, are considered to be more influential on image formation in that they have higher credibility and ability to reach mass crowds than the destination-originated information Gartner (1993), Gartner & Shen (1992), Henefors& Mossberg (2002).
STATEMENT OF THE PROBLEM
This study aims to determine if pop culture tourism is a motivator for tourism students of Lyceum of the Philippines University Cavite Campus in choosing their travel destination. Specifically, this