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Popular Culture
HSC STUDY BUDDY

HSC Depth Study: Popular Culture
 Course Concepts
• • • • • • • Access Ideology Socialisation Conflict Change Consumption Globalisation • • • • • • • Institutional Power Continuity Self Influence Mythology Identity Media

Identifying Four Distinguishing Characteristics of Popular Culture

Association with Commercial Products • Popular culture is about making money • All populr culture thrives on commercial enterprise

Developing from a Local to National to Global Level • Micro vs. Macro world • Global level of acceptance

Allowing Consumers to have Widespread Access • Limited access barriers • Universal nature

Constantly Changing and Evolving • Demands change • Offers something new • Adapts to current consumer tastes

 The Creation of Popular Culture
Trace the Origins of the Popular Culture • Strauss brought fabric to goldfields to make tents in the 1700s

HSC STUDY BUDDY

HSC STUDY BUDDY • • • • • • • • • • • • • • • • Prospectors and miners frequently complaining about easily torn cotton trousers Levi Strauss combatted problem by making solid overall pants Strauss patented his design in 1873 Strauss began adding copper rivets at the stress point of overalls Strauss sold for 22c a pair 1974 72000 denim products were sold Associated with American Culture Originally known as “waist overalls” Manufactured from fabric originally known as ‘serge de Nimes’, now known as Denim 1920s-1930s Great Depression occurs and jeans were an image for work wear 1920 Lee introduced the zipper fly 1930s-1940s mass consumption occurred Strauss changed fabric to a heavy blue denim material called ‘genes’ in France, becoming “jeans” in America
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