With the product that we have being ideal in markets that have large populations, we need to focus on investing in countries with top populations. After some research it seems that China should be our top pick. According to the Population Bureau in 2005 the Worlds Top Ten largest Countries in Population are China, India, United States, Indonesia, Brazil, Pakistan, Bangladesh, Russia, Nigeria, and Japan (Population Reference Bureau, 2005). These countries are listed in figure 1. In figure 2 you will see the average population growth rate and the projected population for each country in 2025 (Population Reference Bureau, 2005). According to the FDI Confidence Index 74% of those businesses who invested in China saw a profit (Council, 2004) .
| |Avg. Pop Growth | |
| |Rate |Population 2025 |
|Country | | |
|China |0.6 |1,476 |
|India |1.7 |1,363 |
|United States |0.6 |394.4 |
|Indonesia |1.6 |275.4 |
|Brazil |1.4 |228.9 |
|Pakistan |2.4 |228.8 |
|Bangladesh |1.9 |190 |
|Russia |-0.6 |130.2 |
|Nigeria |2.4 |190.3 |
|Japan |0.1 |121.1 |
| | |Population (millions) |
|Rank |Country | |
|1 |China |1,304 |
|2 |India |1,104 |
|3 |United States |296