Porsche C7
WHATS DRIVING PORSCHE?
PRESENTED BY : GROUP 7
SECTION ‘C’
There are some customers who love the idea that an engineer working on their project in the afternoon was the same guy working on a 911 motor in the morning. Managing Director, Porsche Engineering Group
We were working with Volkswagen on the next generation of the Cayenne (which shared its structure with the VW Touareg and Audi Q7) and I wanted a clear connection to safeguard Porsche’s interests. We could not do this alone. Porsche CEO Wendelin Wiedeking, on decision to acquire VW
Raise its holding in Volkswagen from 31% to 50% giving it a majority stake.
Porsche’s takeover of VW was seen by many as a wise move
A key strategic question about Porsche’s acquisition of VW that was not receiving a lot of press.
Would the long-term stability of Porsche’s engineering and design prowess be at risk by bringing VW “in-house”?
Engineering and design were considered the hallmarks of Porsche’s competitive advantage.
Porsche shared its R&D team of 2,300 engineers with outside companies, and had built a lucrative engineering services business.
The question facing Porsche’s senior leadership was how to ensure that the integration of VW did not negatively effect Porsche’s outside engineering business. About Porsche Porsche was founded in 1931.Known in its early days as the Porsche
Engineering Office.
Porsche did not start off as an automaker, but rather a firm that sold design and engineering services to other carmakers.
Turnaround
Porsche hit a speed bump in the 1990’s
Weak Economy in the USA has sent orders plummeting and had fallen from
50000 units to 14000 units
New Porche CEO Wendelin Wiedeking orchestrated a turn around focussing on building new core competencies – Lean manufacturing and synchoronized engineering. Earlier, Engineers worked on their own process and there was not much coordination between departments.
Wendelin Wiedeking introduced the team concepts and
PRESENTED BY : GROUP 7
SECTION ‘C’
There are some customers who love the idea that an engineer working on their project in the afternoon was the same guy working on a 911 motor in the morning. Managing Director, Porsche Engineering Group
We were working with Volkswagen on the next generation of the Cayenne (which shared its structure with the VW Touareg and Audi Q7) and I wanted a clear connection to safeguard Porsche’s interests. We could not do this alone. Porsche CEO Wendelin Wiedeking, on decision to acquire VW
Raise its holding in Volkswagen from 31% to 50% giving it a majority stake.
Porsche’s takeover of VW was seen by many as a wise move
A key strategic question about Porsche’s acquisition of VW that was not receiving a lot of press.
Would the long-term stability of Porsche’s engineering and design prowess be at risk by bringing VW “in-house”?
Engineering and design were considered the hallmarks of Porsche’s competitive advantage.
Porsche shared its R&D team of 2,300 engineers with outside companies, and had built a lucrative engineering services business.
The question facing Porsche’s senior leadership was how to ensure that the integration of VW did not negatively effect Porsche’s outside engineering business. About Porsche Porsche was founded in 1931.Known in its early days as the Porsche
Engineering Office.
Porsche did not start off as an automaker, but rather a firm that sold design and engineering services to other carmakers.
Turnaround
Porsche hit a speed bump in the 1990’s
Weak Economy in the USA has sent orders plummeting and had fallen from
50000 units to 14000 units
New Porche CEO Wendelin Wiedeking orchestrated a turn around focussing on building new core competencies – Lean manufacturing and synchoronized engineering. Earlier, Engineers worked on their own process and there was not much coordination between departments.
Wendelin Wiedeking introduced the team concepts and