Porte's Value Chain for Shoprite
SHOPRITE PTY LTD
Background
The Shoprite Group of Companies started from small beginnings in 1979 with the purchase of a chain of 8 Cape-based supermarkets for R1 million.
In 1983 the Group opened its first branch outside the Western Cape – in Hartswater in the Northern Cape and expanding in other provinces too.
Shoprite was listed on the JSE Securities Exchange South Africa with a market capitalisation of R29 million
It then owned 33 outlets. Two years later Shoprite ventured over the Vaal River and opened two stores in the former Transvaal province, the first of which is situated in Polokwane.
Today the Shoprite Group trades with 1303 corporate and 427 franchise outlets in 17 countries across Africa, bringing the total number of stores in the Group to 1730.
I chose Shoprite because, as a student, it is where I buy my groceries- they have the lowest prices ever. They also provide a first world shopping experience and help achieve better life for its employees. For that, I thought I should use their company and learn more about it.
Pestle analysis
Political Shoprite is a retail business that is tax compliant. Their recruitment process is fair and open to all (ages and race).
Economic
Throughout the years, the company has been growing and is still growing strong, maintaining competitiveness.
Sociological
Shoprite is giving back to the community by being involved in activities like Women of the year, Championship boerewors, Pretty things/Little things, etc; caters for all races and cultures and also employs young and old, male and female staff. The company is also involved in health awareness, e.g. they have a feeding programme
Technological
Shoprite keeps up with the ever changing technology i.e. these services are available on their stores: speed point, withdraw cash from till, airtime, electricity, lotto, cash send, etc.
Legal
Shoprite is governed by the law and company
Background
The Shoprite Group of Companies started from small beginnings in 1979 with the purchase of a chain of 8 Cape-based supermarkets for R1 million.
In 1983 the Group opened its first branch outside the Western Cape – in Hartswater in the Northern Cape and expanding in other provinces too.
Shoprite was listed on the JSE Securities Exchange South Africa with a market capitalisation of R29 million
It then owned 33 outlets. Two years later Shoprite ventured over the Vaal River and opened two stores in the former Transvaal province, the first of which is situated in Polokwane.
Today the Shoprite Group trades with 1303 corporate and 427 franchise outlets in 17 countries across Africa, bringing the total number of stores in the Group to 1730.
I chose Shoprite because, as a student, it is where I buy my groceries- they have the lowest prices ever. They also provide a first world shopping experience and help achieve better life for its employees. For that, I thought I should use their company and learn more about it.
Pestle analysis
Political Shoprite is a retail business that is tax compliant. Their recruitment process is fair and open to all (ages and race).
Economic
Throughout the years, the company has been growing and is still growing strong, maintaining competitiveness.
Sociological
Shoprite is giving back to the community by being involved in activities like Women of the year, Championship boerewors, Pretty things/Little things, etc; caters for all races and cultures and also employs young and old, male and female staff. The company is also involved in health awareness, e.g. they have a feeding programme
Technological
Shoprite keeps up with the ever changing technology i.e. these services are available on their stores: speed point, withdraw cash from till, airtime, electricity, lotto, cash send, etc.
Legal
Shoprite is governed by the law and company
References: 1. www.shopriteholdings.co.za 2. http://www.shopriteholdings.co.za/pages/1019812640/corporate-responsibility/sustainability/government-relations.asp 3. Shoprite Sustainability Report 2012 http://www.shopriteholdings.co.za/files/1019812640/Investor_Centre_Files/Annual_Reports/Annual-Report-2012/Shoprite-Sustainability-Report-2012.pdf