Porter Five Analysis - Kababish Restaurant
Porters Five Forces Analysis
Kababish Restaurant
Author: Nida Waseem
TABLE OF CONTENTS
CONTENTS PAGE NO
CHAPTER 1 1
1.1 INTRODUCTION 1
CHAPTER 2 2
2.1 PORTER`S FIVE FORCES FRAMEWORK 2
2.2 THREAT OF SUBSTITUTE PRODUCTS 3
2.2.1 LARGE RETAIL STORES PRODUCTS 3
2.2.2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES 4
2.3 THREAT OF SUPPLIERS 4
2.4 THREAT OF BUYERS 5
2.4.1 LOCATION 5
2.4.2 PRICE FACTOR 5
2.5 THREAT OF NEW ENTRANTS 6
2.5.1 INITIAL SET UP COSTS 6
2.5.2 MARKET DOMINATED BY MAJOR PLAYERS 6
2.5.3 GOVERNMENT RULES AND REGULATIONS 6
2.6 INTENSITY OF RIVALRY 6
CHAPTER 3 8
3.1 FUTURE ASSUMPTIONS OF PORTERS FIVE FORCES RELATED TO KEBABISH ORIGINAL 8
3.1.1 THREAT OF SUBSTITUTE PRODUCTS 8
3.1.2 THREAT OF SUPPLIERS 9
3.1.3 THREAT OF BUYERS 9
3.1.4 THREAT OF NEW ENTRANTS 9
3.1.5 INTENSITY OF RIVALRY 10
CHAPTER 4 11
4.1 CONCLUSION 11
References 12
CHAPTER 1
1.1 INTRODUCTION
KEBABISH ORIGINAL RESTAURANT
Kebabish Original Restaurant was established for more than 20 years with 60 restaurants situated in various cities in U.K. All the restaurants of Kebabish Original are listed online for customers’ convenience to locate them with contact numbers and opening timings.
Kebabish Restaurant food is inspired by the traditions. The restaurant is largely famous for its Punjabi and Indian cuisines. Their speciality lies in the mouth-watering curries and the thrill of the grill. Every Kebabish restaurant has a visible flame grill and open kitchen view which poses a live theatre by the cooks. This adds to the exciting experience of the restaurant. Disabled are also welcomed and arrangements are made for their convenience. The restaurants are air-conditioned and have a welcoming and relaxed atmosphere.
The restaurant offers variety of food that include vegetarian and non-vegetarian curries,
Kababish Restaurant
Author: Nida Waseem
TABLE OF CONTENTS
CONTENTS PAGE NO
CHAPTER 1 1
1.1 INTRODUCTION 1
CHAPTER 2 2
2.1 PORTER`S FIVE FORCES FRAMEWORK 2
2.2 THREAT OF SUBSTITUTE PRODUCTS 3
2.2.1 LARGE RETAIL STORES PRODUCTS 3
2.2.2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES 4
2.3 THREAT OF SUPPLIERS 4
2.4 THREAT OF BUYERS 5
2.4.1 LOCATION 5
2.4.2 PRICE FACTOR 5
2.5 THREAT OF NEW ENTRANTS 6
2.5.1 INITIAL SET UP COSTS 6
2.5.2 MARKET DOMINATED BY MAJOR PLAYERS 6
2.5.3 GOVERNMENT RULES AND REGULATIONS 6
2.6 INTENSITY OF RIVALRY 6
CHAPTER 3 8
3.1 FUTURE ASSUMPTIONS OF PORTERS FIVE FORCES RELATED TO KEBABISH ORIGINAL 8
3.1.1 THREAT OF SUBSTITUTE PRODUCTS 8
3.1.2 THREAT OF SUPPLIERS 9
3.1.3 THREAT OF BUYERS 9
3.1.4 THREAT OF NEW ENTRANTS 9
3.1.5 INTENSITY OF RIVALRY 10
CHAPTER 4 11
4.1 CONCLUSION 11
References 12
CHAPTER 1
1.1 INTRODUCTION
KEBABISH ORIGINAL RESTAURANT
Kebabish Original Restaurant was established for more than 20 years with 60 restaurants situated in various cities in U.K. All the restaurants of Kebabish Original are listed online for customers’ convenience to locate them with contact numbers and opening timings.
Kebabish Restaurant food is inspired by the traditions. The restaurant is largely famous for its Punjabi and Indian cuisines. Their speciality lies in the mouth-watering curries and the thrill of the grill. Every Kebabish restaurant has a visible flame grill and open kitchen view which poses a live theatre by the cooks. This adds to the exciting experience of the restaurant. Disabled are also welcomed and arrangements are made for their convenience. The restaurants are air-conditioned and have a welcoming and relaxed atmosphere.
The restaurant offers variety of food that include vegetarian and non-vegetarian curries,
References: 1) Mullins, L. (2008). Essentials of Organisational Behaviour (2nd ed.). Harlow: Pearson Education Limited. 2) Mullins, L. (2007). Management and Organisational Behaviour (8th ed.). Harlow: Pearson Education Limited. 3) Needle, D. (2004). Business in Context – An introduction to business and its environment (4th ed.). London: Thomson Learning. 4) Johnston, G., Scholes, K. & Whittington, R. (2005). Service Exploring Corporate Strategy (7th ed.). Harlow: Pearson Education Limited. 5) Palmer, A. & Hartley, B. (1991). The Business and Marketing Environment (3rd ed.). Berkshire: McGraw-Hill Publishing Company. 6) Palmer, A. & Hartley, B. (2006). The Business Environment (5th ed.). Berkshire: McGraw-Hill Education. 7) Kababish Original. (2011) Retrieved 7 November,2011, http://www.kebabishoriginal.co.uk/#home 8) Kababish Original Edinburgh 9) Liberty Kababish. (2011) Retrieved 8 November, 2011, http://www.libertykebabish.co.uk/ 10) Kababish Original Middlesbrough 11) Kababish Original. (2011) Retrieved 8 November, 2011, http://www.kebabishoriginal.co.uk/#restaurant3