Porter's five forces analysis on shipping industry

Institute of Business Administration (IBA) University of Dhaka

STRATEGY ANALYSIS FOR APL

Prepared for

Dr. Saiful Majid
Professor
Institute of Business Administration
University of Dhaka

Prepared by
Rabiul Azam
Roll No: ZR1201005, Batch: 12th
Executive MBA Program

May 20, 2014

Dr. A.K.M Saiful Majid
Professor
Institute of Business Administration
University of Dhaka

Subject: Letter of Transmittal.

Dear Sir:
I am pleased to submit “Strategy Analysis for ‘APL’ (American President Line) as a requirement for the completion of “Strategic Management” course.
The term paper was prepared on the basis of the theoretical models, approaches and analytical tools taught in the course. The report details out how APL fits into these various models and approaches and how different factors influence it in particular, internally and externally.
I sincerely thank you Sir for allowing me to highlight the key findings in this report and hope that it will fulfill the purpose. It will be extremely kind of yours to accept my analysis.

Sincerely yours

Rabiul Azam
ZR12001005
EMBA, 12th Batch
Institute of Business Administration
University of Dhaka

Table of Contents
1. Introduction............................................................................................................................. 1
2. Organizational Overview............................................................................................................5
3. Financial Overview......................................................................................................................

1. Introduction
1.1. Origin of the report
Professor Dr. A.K.M. Saiful Majid, the Course Instructor assigned the course participants to prepare an analytical report on Strategic Management of the particular company participants’ work for. Thus, the report has been