Porters 5 Force Model of Nano
A
PROJECT ON
PORTERS FIVE FORCES MODEL
FOR FOUR WHEELER COMPANY TATA NANO
INDEX.
1. INTRODUCTION TO PORTER’S FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER’S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SUSTITUTES. 7. SUPPLIERS BARGAING POWER OF CONSUMERS. 8. BIBLIOGRAPHY.
1. PORTER'S FIVE FORCES
Diagram of Porter's 5 Forces
Threat of Entry Rival
Supplier Power
Importance of volume to supplier Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Β rand reputation Geographical coverage Product/service level quality Relationships with customers Bidding processes/capabiliti es
Economies of Scale. • Number and size of Product Differentiation. firms Capital Requirements. • Industry size and Cost Disadvantages trends Independent of Size. • Fixed v variable Government policies. cost bases Industry profitability. • Product/service ranges • Differentiation, strategy
r y , e g :
BUYER POWER
Bargaining leverage Buyer volumes, JIT scheduling Buyer information Brand identity Price sensitivity Threat of backward Integration Product differentiation Buyer concentration vs. industry Substitutes available Buyers' incentives
• number and size of firms • industry size and trends • fixed v variable cost bases • product/service ranges • differentiation, strategy • number and size of firms • industry size and THREAT OF trends SUBSTITUTES • fixed v variable Switching costs cost bases • product/service Buyer inclination to substitute ranges Price-performance trade-off of substitutes • differentiation, strategy
A brief Information about the product :
The Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 78mpg on the highway and around 92 in the city. It was first presented at the 9th annual Auto
PROJECT ON
PORTERS FIVE FORCES MODEL
FOR FOUR WHEELER COMPANY TATA NANO
INDEX.
1. INTRODUCTION TO PORTER’S FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER’S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SUSTITUTES. 7. SUPPLIERS BARGAING POWER OF CONSUMERS. 8. BIBLIOGRAPHY.
1. PORTER'S FIVE FORCES
Diagram of Porter's 5 Forces
Threat of Entry Rival
Supplier Power
Importance of volume to supplier Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Β rand reputation Geographical coverage Product/service level quality Relationships with customers Bidding processes/capabiliti es
Economies of Scale. • Number and size of Product Differentiation. firms Capital Requirements. • Industry size and Cost Disadvantages trends Independent of Size. • Fixed v variable Government policies. cost bases Industry profitability. • Product/service ranges • Differentiation, strategy
r y , e g :
BUYER POWER
Bargaining leverage Buyer volumes, JIT scheduling Buyer information Brand identity Price sensitivity Threat of backward Integration Product differentiation Buyer concentration vs. industry Substitutes available Buyers' incentives
• number and size of firms • industry size and trends • fixed v variable cost bases • product/service ranges • differentiation, strategy • number and size of firms • industry size and THREAT OF trends SUBSTITUTES • fixed v variable Switching costs cost bases • product/service Buyer inclination to substitute ranges Price-performance trade-off of substitutes • differentiation, strategy
A brief Information about the product :
The Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 78mpg on the highway and around 92 in the city. It was first presented at the 9th annual Auto
Bibliography: WEBSITE: www.tatamotar.com www.google.com www.wekipedia.com www.timesofindia.com www.thehindubusiness.com