Porters Five Forces

PESTEL ANALYSIS POLITICAL FACTORS/ CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Government interference | Threat | * Government stability | Opportunity | * High Government controlled financial institutions | Threat | ECONOMIC FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Level of disposable income | Opportunity | * Low Economic freedom index rating | Threat | * Low cost of labour | Opportunity | | | | |

SOCIAL FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Peer-to-peer recommendation | Threat/opportunity | * Population/ Demographics e.g. Generation Y | Opportunity | * Concept of face | Opportunity | | |

TECHNOLOGICAL FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Social media boom | Opportunity | * Marketing information system (IT) | Opportunity | * Changing communication technology | Threat/Opportunity | | |

ENVIRONMENTAL FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Climate change | Threat | * Energy supplies | Threat /opportunity | * Air pollution | Threat/opportunity | | |

LEGAL FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Employment laws | Threat | * Company laws | Threat | * Business regulations | Threat | | | | |

POLITICAL FACTORS/ HONG-KONG | KEY DRIVERS | IMPACT ON KOYO JEANS | * Non-interventionist government | Opportunity | * Low or corruption free governance | Opportunity | * No foreign ownership restrictions | opportunity |

ECONOMIC FACTORS/ HONG-KONG | KEY DRIVERS | IMPACT ON KOYO JEANS | * Freest economy in the world | Opportunity | * No barriers to trade, no tariffs, no quotas, no exceptions |