Porters Five Forces Applied for Costa

1/19/2011
Strategic Management
Research report based on Porter’s five forces model Applied on Costa Coffee Company

Strategic Management
Research report based on Porter’s five forces model Applied on Costa Coffee Company

CONTENTS
Introduction of porter’s five forces…………………………………………………… 3
Costa Coffee Company Overview……………………………………………………… 3
Costa SWOT Analysis………………………………………………………………………… 4 Strength, Weakness, Opportunities and Threats
Costa PESTLE Analysis……………………………………………………………………….. 6 Political, Economic, Socio Cultural, Technological, legal and Environmental
Porter’s Five Forces Analysis……………………………………………………………….8 Threat of new entrants…………………………………………………………………8 Threat of substitute product or services……………………………………….9 Bargaining power of suppliers………………………………………………………9 Bargaining power of customers…………………………………………………….10 Rivalry among current competitors in the industry……………………….10
Source of reference…………………………………………………………………………… 11

Introduction of porter’s five forces

Porter’s five forces is a framework for the industry analysis and business industry development developed by Michael E. Porter of Harvard Business School in 1979.
Model provides a simple perspective for assessing and analysing the competitive strength and position of a corporation or business organisation. By this model we can develop a broad and sophisticated analysis of competitive position, as might be used when creating strategy, plans or making investment decisions about a business organisation. It is not a model for analysing individual competitors, or even what differentiates the performance of different firms in the same market. In other words, it is