PORTFOLIO
CONTENTS………………………………………………………….. PAGE
1 INTRODUCTION ……………………………………………………… 3
3 COMMUNICATION AND MEDIA SEMIOTICS……………………… 6
3 TEXTUAL ANALYSIS………………………………………………….. 9
4 NARRATIVE ANALYSIS………………………………………………. 9
5 MEDIA AND VISUAL LITERACY …………………………………….10
6 MEDIA, LANGUAGE AND DISCOURSE ……………………………11
SOURCES CONSULTED………………………………………………..13
1 INTRODUCTION
2 COMMUNICATION AND MEDIA SEMIOTICS
2.1 Introduction
Media semiotics in its most basic form originates from Greek philosophers where the idea of a ‘sign’ meant that it is something that represents something to someone in some way. More recently semiotics finds their origin from structuralism. Structuralism can be said that it is the study or description of details and their different components regardless of how large or small. In media structuralism describes and explains how text and each component of that text functions within the context and in relation with the rest of the components of the text. The signifier and signified are two of the three components of what is known as a sign, this is according to de Saussure. The signifier is a concrete sign that can be observed or touched such as a peace sign, a heart sign, a television image. The signifier is not the actual object represented but it stands in the place of the object or idea the sign refers to. The signified is the meaning the recipient understands when they see the signifier. A sign of a heart will for example be understood as love.
2.2 Discussion of theory
The signifier is a sign while the signified is the meaning understood about the sign. There are different kinds of signs namely arbitrary, iconic, symbolic and indexical signs.
• Arbitrary sign – this has to do with signs that actual resemblance of the sign and the object connected to it. It is mostly to do with linguistic signs such as my name is a word that is it is a linguistic sign to me
1 INTRODUCTION ……………………………………………………… 3
3 COMMUNICATION AND MEDIA SEMIOTICS……………………… 6
3 TEXTUAL ANALYSIS………………………………………………….. 9
4 NARRATIVE ANALYSIS………………………………………………. 9
5 MEDIA AND VISUAL LITERACY …………………………………….10
6 MEDIA, LANGUAGE AND DISCOURSE ……………………………11
SOURCES CONSULTED………………………………………………..13
1 INTRODUCTION
2 COMMUNICATION AND MEDIA SEMIOTICS
2.1 Introduction
Media semiotics in its most basic form originates from Greek philosophers where the idea of a ‘sign’ meant that it is something that represents something to someone in some way. More recently semiotics finds their origin from structuralism. Structuralism can be said that it is the study or description of details and their different components regardless of how large or small. In media structuralism describes and explains how text and each component of that text functions within the context and in relation with the rest of the components of the text. The signifier and signified are two of the three components of what is known as a sign, this is according to de Saussure. The signifier is a concrete sign that can be observed or touched such as a peace sign, a heart sign, a television image. The signifier is not the actual object represented but it stands in the place of the object or idea the sign refers to. The signified is the meaning the recipient understands when they see the signifier. A sign of a heart will for example be understood as love.
2.2 Discussion of theory
The signifier is a sign while the signified is the meaning understood about the sign. There are different kinds of signs namely arbitrary, iconic, symbolic and indexical signs.
• Arbitrary sign – this has to do with signs that actual resemblance of the sign and the object connected to it. It is mostly to do with linguistic signs such as my name is a word that is it is a linguistic sign to me