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Portfolio Analysis

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Portfolio Analysis
Introduction- This report discusses a few different topics. The first topic that is discussed is what a portfolio analysis is. Next it will give a brief background of Truman Medical Center in Kansas City, Mo. Third it will describe nine products and services that the given health care organization, Truman Medical Center offers and group them in to four categories. The four categories are cash cows, stars, problem children, and dogs.
What is a Portfolio Analysis-? A portfolio analysis examines the market position of a health care organization in terms of the organizations rate of service category growth and market share. This type of analysis examines different investment portfolios in order to evaluate their performance against goals (Spowart, M., 2012). There are five very significant steps included in conducting a portfolio analysis of the service lines in a health care organization. These steps, in order, are: 1) defining the service lines; 2) identifying the weighting of the service line evaluation criteria; 3) developing the information that is to be used in scoring; 4) scoring the service lines against the criteria used in evaluation; and 5) discussing the results and making the service line decisions (Machisko & DeBoer, 2008).
Step one sets the foundation for the portfolio analysis and step two focuses on defining which characteristics are the most crucial to the health care organization. Examples of characteristics used in this step might include financial performance, market competition and potential growth, physician availability, and technology advances. Steps three and four are the two easiest steps in the process. Step five is the step that brings the portfolio analysis together. In other words, it is the finishing touches on the analysis.
Background of Truman Medical Center-
Truman Medical Center, formerly known as General Hospital, is one of Kansas City’s major hospitals and the only hospital in downtown Kansas City, Mo.


References: Spowart, M., (2012), What is Portfolio Analysis?, Retrieved on February 24, 2012 from http://www.ehow.com/about_6331141_portfolio-analysis_.html Truman Medical Center, (2012), Cardiovascular Services, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/cardiology/cardiology.aspx Truman Medical Center, (2012), Emergency Services, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_emergency_trauma.aspx Truman Medical Center, (2012), Gastrointestinal Services, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_digestive_care.aspx Truman Medical Center, (2012), History of Truman Medical Centers, Retrieved on February 24, 2012 from http://trumed.org/truweb/corporate/about_tmc/history.aspx Truman Medical Center, (2012), Oncology Services, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_oncology.aspx Truman Medical Center, (2012), Orthopedics, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_orthopaedics.aspx Truman Medical Center, (2012), Radiology Service, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_radiology.aspx Truman Medical Center, (2012), Rehabilitation Services, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_rehab_services.aspx Truman Medical Center, (2012), Sickle Cell Disease Center, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_sickle_cell.aspx Truman Medical Center, (2012), Women’s Health Services, Retrieved on February 24, 2012 from http://trumed.org/truweb/hh/hh_health_services/hh_womens_health_services.aspx Zuckerman, A., M., (2005), Healthcare Strategic Planning (2nd Ed. ), Chicago, IL: Health Administration Press
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