The need for an effective communication is indeed important in today’s technological world especially in different forms of business that requires advertisements to promote their featured-products. Since the proponents are aware of the current trends of delivering services through the internet they offered an easier way to advertise a product which is through the help of online information system. This study is focusing more on the dissemination of information in advance way unlike the real estate business that nowadays which are still using leaflets or brochures to feature their products which is very conventional way. The increasing demand of this technologically based society gives idea to the proponents to upgrade and modify the way the company offers their products to the target market.
NADEL Builders and Homesite Realty is a Christian – Family business. NADEL came from the name of the owners, “NA” stands for Nathalie Balao and “DEL” for Rodel Sarino. It started April 2007 as a sole proprietorship business, a month after, and it became partnership of the aforementioned people and founded their office on its present location. The company is located at Daang Amaya 1, A. Soriano Hi-way, Tanza, Cavite. It was founded in December 2007. It is owned by Mr. Rodel Sarino and Ms. Nathalie Balao. The following persons are the trusted personnel of the owner that mans the smooth operation of the company: Mr. John Barry Tecson (Management Information System); Mr. Emer Antonio (Liaison Office); and Atty. Adel Bert Allan (Legal Department).
NADEL Builders and Homesite Realty is an establishment that sells estate to people. At present, the company has two projects: the Promise Land that has 3.2 hectares and Villa Francisca that has 2.8 hectares of lawn lot.
The target market of the NADEL Builders and Homesite realty are the families who are looking for a home which they can call their own. They are catering