Position Analysis of Ikea
|STRATEGY MANAGEMENT 1 |
|IKEA |
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|MANOJ KUMAR OUDAYA COUMARIN |
|COURSEWORK 2 |
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IKEA POSITION ANALYSIS
Brief Company Background IKEA was founded by Ingvar Kamprad on 1943 and The Company managed an asset of 15 co-workers and it bid the start of expansion including a number of furnishing for home, stores and companies. The success of the IKEA is explained through the relationship of the three ideas that are involved in the business – the entrepreneur, the business idea, and the company culture. From a small furnishing shop in 1943 to more than 140 stores around the world today, Kamprad at the age of 43 makes him one of the world’s greatest entrepreneurs. The business idea is focused on the concept of “help create a better everyday life”. The idea of offering a wide range of home furnishings that combine good design, good function, and good quality at the low prices made it possible for the people to buy them. Their company culture which is guided by the organizational objectives enables their strategy to make customers keep coming back. The company believes in providing people with quality home furnishing at low prices, while weakening the competitor’s market share (1999).
Position Analysis of IKEA
PESTEL Analysis of IKEA
1. PESTEL
Political – As part of the national or global trends and changes, IKEA is just one example
|IKEA |
| |
| |
| |
|MANOJ KUMAR OUDAYA COUMARIN |
|COURSEWORK 2 |
| |
IKEA POSITION ANALYSIS
Brief Company Background IKEA was founded by Ingvar Kamprad on 1943 and The Company managed an asset of 15 co-workers and it bid the start of expansion including a number of furnishing for home, stores and companies. The success of the IKEA is explained through the relationship of the three ideas that are involved in the business – the entrepreneur, the business idea, and the company culture. From a small furnishing shop in 1943 to more than 140 stores around the world today, Kamprad at the age of 43 makes him one of the world’s greatest entrepreneurs. The business idea is focused on the concept of “help create a better everyday life”. The idea of offering a wide range of home furnishings that combine good design, good function, and good quality at the low prices made it possible for the people to buy them. Their company culture which is guided by the organizational objectives enables their strategy to make customers keep coming back. The company believes in providing people with quality home furnishing at low prices, while weakening the competitor’s market share (1999).
Position Analysis of IKEA
PESTEL Analysis of IKEA
1. PESTEL
Political – As part of the national or global trends and changes, IKEA is just one example