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Positioning
MARKETING PROJECT

ON

HONDA SIEL CARS INDIA LTD. (HSCI) Submitted by: AKASH CHAUDHARY (12DM013) ASHISH SHAH (12DM038) DHRUV NIGAM (12DM049) GAURAV MUTEJA (12DM052) ISHAAN SHARMA (12DM056) KANWAR YUDHABHEY SINGH (12DM063)

Under the guidance of: Prof. Dhruva Chak About the Company

Honda Siel Cars India Ltd., (HSCI) is a leading manufacturer of premium cars in India which was established with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd., Japan.

HSCI was incorporated in 1995 as a joint venture between Honda Motor Co. Ltd., Japan and the Siddharth Shriram Group.

Recently in August 2012 the Siddharth Shriram-led Usha International Ltd (UIL), sold its entire 3.16% stake in Honda Siel Cars India Ltd., (HSCI)

Honda Siel Cars India Ltd., (HSCI) will be a 100% subsidiary of Honda Motor Co. Ltd. The process of changing the company’s name and other formalities will be completed over the next few months.

Honda Motor Co. Ltd., Japan:

Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda was founded in 1948 by Soichiro Honda and Takeo Fujisawa. The company started off by developing an automated process to produce piston rings. Today the company’s products include: automobiles, motorcycles, scooters, electrical generators, water pumps, robotics, aircraft, and all terrain vehicles.

Vision: Respect for the individual. The Three Joys.

"Respect for the Individual" reflects the company’s desire to respect
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