Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent. Coca-Cola produces a portfolio of products. Apart from the famous Coke brand, the company produces over 613 beverages ranging from carbonated drinks to non carbonated drinks, sport drinks to water. Coca cola’s main products are; Coke, Fanta, Krest, Minute Maid, Schweppes, PowerAde, Sprite, Stoney and Dasani. These are some of the products offered by Coca cola aimed at different markets geographically and different segments of the market. Sparkling drinks accounted for 68% of Coca-Cola sales in 2011 while still and water beverages accounted for 28% of the sales volumes. The company has over 30 water brands aimed at generating value through the on the go immediate consumption occasion. The company distributes its products through bottlers who operate under franchises although recently Coca Cola has bought some of major bottlers (Coca Cola, 2013).…
Coca-Cola believes in living their values. Their actions describe their behavior in the world. Coca Cola has seven main values that drive their actions and behaviors. The seven values are accountability, collaboration, diversity, integrity, leadership, passion, and quality. Coca-Cola’s leadership shapes to improve their future. Their leaders include the board of directors, operations, and senior functional leadership. Using collaboration produces Coca-Cola’s leverage for collectively working together. Their integrity is to be genuine or honest with their customers. Coca-Cola’s responsibility is to show they are accountable for their actions. They show their…
This competition forces corporations to target new markets to take advantage of to succeed. Globalisation can be defined as “the process by which businesses or other organizations develop international influence or start operating on an international scale” (Oxford) or “the widening, deepening and speeding up on worldwide interconnectedness in all aspects of contemporary life” (Held et al, 1999). A company such as Coca Cola Company has been very successful as a multinational company, which is now operating in over 200 countries and has over 84000 suppliers. Currently over 70% of Coca Cola’s business income is generated from non-US sources (Coca-Cola Company, 2012). Coca Cola has grown into a multi-million dollar business and has continued to grow. They have created new products under the Coca Cola company to target and cater for different types of target markets such as powerade for sports people and younger people, vitamin water and diet coke for health conscious and older consumer, fanta and sprite for soft drink fans. Coca Cola now tailored a product line to meet the needs of the younger consumer by offering flavored coke products such as cherry and vanilla coke. Coca Cola also used packaging differentiation to adapt its products to various market segments. Functional…
The Coca-Cola Company focuses on the non-alcoholic beverage market, producing a range of drinks around the world. It is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverages, primarily carbonated soft drinks. The company is active in more than 200 countries (Mintel, 2005), with the help of directly controlled subsidiaries, partnerships and franchising, thus making it a truly global company. The company sells over six million beverages every day (Coca-Cola, 2005).…
Coca-Cola is one of the world’s biggest and most well-known beverage brands. During its heydays when the company was led by CEO Goizueta, Coca-Cola’s stock was on a steady rise. As late as the 1990s, Coca-Cola Co. was one of the most respected companies in America, a master of brand-building and management in the dawning global era (Carvens & Piercy, 2009). Over the last couple of years, however, Coca-Cola’s stocks have been falling and profits have been decreasing from quarter to quarter.…
Dr. John Stith Pemberton is responsible for the discovery of the drink that initially revolutionized the fountain drink industry and has continued its world-shattering hike for the past 126 years and has steadfastly transformed the modern day beverage market. Dr. Pemberton, on May 8, 1886, in Atlanta, Georgia, first introduced his product to Jacobs’ Pharmacy where it was sold for five cents a glass as a fountain drink. The Coca-Cola Company is now the world’s largest beverage company. They own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola Company own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing the Coca-Cola trademarks are now sold in more than 200 countries. The Coca-Cola Company has been in existence for more than 100 years not because competition doesn’t exist, but because it has studiously evolved its business policies and strategies. This paper will show how the Coca-Cola Company has maintained sustainability through consistent and reliable quality. Next, this summary paper will show how Coca-Cola’s stewardship toward the environment is an intricate part of its business. Coca-Cola is not only an excellent steward of the environment, but the company excels in the treatment and safety of its employees. Finally, the paper will conclude with a brief description of Coca-Cola’s reporting and policies and will show how the company’s use of external standards such as the Global Reporting Initiative (GRI) to improve overall performance.…
One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.…
The Coca Cola is a globalized company and has business practices put in place that are built on simplicity and solidity. The Coca-Cola Company and its network of bottlers include the most sophisticated and all-encompassing production and distribution system in the world (Coca Cola, 2009). That system is devoted to people working long and hard to sell the products that Coca-Cola creates.…
A report is about the analysis of the organization behavior and human resource management in the Coca-Cola Company. The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.…
The Coca Cola Company (2006-2011) stated that they are the largest beverages company, serving 1.6 billion people globally in 200 countries. The company has large scale of distribution channels and operation centres in all over the world. Industry analysis of S&P stated that economic improvement in international markets helps to enhance the stability of the multinational companies.…
Coke was “global when global wasn’t cool,” noted a CEO of Coca-Cola.2 Coke’s global expansion…
According to the case study Coca Cola international groups (Latin America, Middle East, Far East, Africa and Greater European Groups) are expected to continue a steady rate of growth in the year 1998. Therefore, the investment in this group will still be a positive of around 15% in the next three to five years, due to the rapid increase in new markets such as China India and the Middle East. Domestically Coca Cola is projected to stay at a high level of sales. A slight increase can be expected in the upcoming business periods due to Coke’s new Barq’s and PowerAde line.…
Coca Cola has been a leading competitor in the beverage industry and has the world’s top leading soft drinks, including Coke, Diet Coke, Fanta and Sprite. It also sells other brands such as Powerade, Minute Maid and Dansani. Coca Cola has the largest distribution system in the world. This company has demonstrated a strong market orientation, making strategic decisions and taking actions to attract, satisfy and retain customers. With changes in top management over the life of this company, Coca Cola leadership seemed to lack the ability to handle a series of ethical crises.…
The COSO model is depicted as a pyramid, with control environment forming a base for control activities, risk assessment, and monitoring. Information and communication link the different levels of the pyramid. As the base of the pyramid, the control environment is arguably the most important component because it sets the tone for the organization. Factors of the control environment include employees' integrity, the organization's commitment to competence, management's philosophy and operating style, and the attention and direction of the board of directors and its audit committee.…
In this fast developing world and rapid changing society, the economical and social ties link us together. We work together to finish big projects. Teamwork is very important in modern society. But, what should we do to respond to the work of other people? Should we give positive feedbacks or negative opinions? Will the negative words hurt our colleagues? Many people feel puzzling on these questions. I do believe that both positive and negative feedbacks have their applications and advantages. And the most important thing is to treat our friends sincerely.…