Positive Impacts of Sikhism
“A STUDY ON WOMEN’S BUYING BEHAVIOUR AND BRAND LOYALTY TOWARDS SKINCARE PRODUCTS” 1. Name :
2.Age in Years : (Please Tick your age group)
18-20 21-25 26-30 31-35 36-40
41 and older
3.Marital Status: (Please √) Unmarried Married
4.Educational Qualification
Less than SSC SSC/HSC Graduation Post Graduation
5.Occupation: (Please √)
Student Homemaker Service Own Business
Professional
6.Monthly Family Income in Rupees: (Please √)
Below 10,000 10,000 to 25,000 25,001 to 50,000
50,001 and Above 7. Are you familiar with the word ―Brand Loyalty‖? (Tick any one)
Yes No
8.Have you purchased any brands of skincare products like moisturizers, facial masks, Under-eye creams, etc. lately? (Please tick)
Yes No
9. Are you especially loyal to a particular brand of Skincare products? (Please tick) Yes No
10.Out of the list of the following categories of brands of Skin Care Products, Which ones are those that you purchase /use consistently/ repeatedly? Please tick the brand for every category of product you use. ( i.e. if you use one product of a brand as face mask and another of the same or another brand as moisturizer and third as cleanser you will have to tick three cells in total.)
BRANDS | SKIN CARECreams/Lotions | | Acne Treat- ment | FaceMasks | Cleansers | Anti- Agers / Nourishers | Moistu risers | LipCare | Toners | FAIR & LOVELY | | | | | | | | POND‟S | | | | | | | | LAKME | | | | | | | | GARNIER | | | | | | | | FAIREVER | | | | | | | | AMWAY | | | | | | | | VASELINE | | | | | | | | EMAMI | | | | | | | | NIVEA | |
2.Age in Years : (Please Tick your age group)
18-20 21-25 26-30 31-35 36-40
41 and older
3.Marital Status: (Please √) Unmarried Married
4.Educational Qualification
Less than SSC SSC/HSC Graduation Post Graduation
5.Occupation: (Please √)
Student Homemaker Service Own Business
Professional
6.Monthly Family Income in Rupees: (Please √)
Below 10,000 10,000 to 25,000 25,001 to 50,000
50,001 and Above 7. Are you familiar with the word ―Brand Loyalty‖? (Tick any one)
Yes No
8.Have you purchased any brands of skincare products like moisturizers, facial masks, Under-eye creams, etc. lately? (Please tick)
Yes No
9. Are you especially loyal to a particular brand of Skincare products? (Please tick) Yes No
10.Out of the list of the following categories of brands of Skin Care Products, Which ones are those that you purchase /use consistently/ repeatedly? Please tick the brand for every category of product you use. ( i.e. if you use one product of a brand as face mask and another of the same or another brand as moisturizer and third as cleanser you will have to tick three cells in total.)
BRANDS | SKIN CARECreams/Lotions | | Acne Treat- ment | FaceMasks | Cleansers | Anti- Agers / Nourishers | Moistu risers | LipCare | Toners | FAIR & LOVELY | | | | | | | | POND‟S | | | | | | | | LAKME | | | | | | | | GARNIER | | | | | | | | FAIREVER | | | | | | | | AMWAY | | | | | | | | VASELINE | | | | | | | | EMAMI | | | | | | | | NIVEA | |