Possible Business Proposal in Malaysia
4) So for those who of you don’t already know, this is where Malaysia is located. It is in South East Asia, located above Singapore, under Thailand, and next to Indonesia. It is separated into two regions: Peninsula Malaysia on the west side, and Sabah/Sarawak on the east.
5) Malaysia has a population size of over 29 million people. It’s ethic group distribution can be split into several groups but is largely populated by 3 main distinct races: Malay, Chinese, and Indian. The religious distribution is also somewhat varied. Islam is the official religion of the country, but the populace (other than Malays) is allowed to practice other religions such as Buddhism, Christianity, etc.
6) Here you can see the age distribution. The main thing we should take from this is that the age distribution of the populace under 55 years old combines to a total of 87.4%. We’ll talk about the importance of that in a later slide. Also, the people in Malaysia converses in multiple languages, depending on their individual ethnicity, family ancestry, and school education. Take note that Bahasa Malaysia is the official language of the country. However, businesses are done in both Bahasa Malaysia and English.
7) Here are the major cities in Malaysia, the largest of which has approximately 1.7 million people. Take note that Kuala Lumpur and Subang Jaya as they are our target market for our business.
8) In Malaysia, the people embrace the Lepak culture, where one would get together with a group of friends and basically hang out. Usually they will do so in Coffee shops, or Mamak stores which are basically cheap eateries that open 24/7. But in actuality, people Lepak anywhere convenient to them. One of the reasons Starbucks caught on so quickly is because they provided a place where people could just go in and hang out for hours on end, and Malaysians love that.
9) Our business strategy are as follows. Firstly, we’ll start small but we’re going to concentrate them in the most populous
5) Malaysia has a population size of over 29 million people. It’s ethic group distribution can be split into several groups but is largely populated by 3 main distinct races: Malay, Chinese, and Indian. The religious distribution is also somewhat varied. Islam is the official religion of the country, but the populace (other than Malays) is allowed to practice other religions such as Buddhism, Christianity, etc.
6) Here you can see the age distribution. The main thing we should take from this is that the age distribution of the populace under 55 years old combines to a total of 87.4%. We’ll talk about the importance of that in a later slide. Also, the people in Malaysia converses in multiple languages, depending on their individual ethnicity, family ancestry, and school education. Take note that Bahasa Malaysia is the official language of the country. However, businesses are done in both Bahasa Malaysia and English.
7) Here are the major cities in Malaysia, the largest of which has approximately 1.7 million people. Take note that Kuala Lumpur and Subang Jaya as they are our target market for our business.
8) In Malaysia, the people embrace the Lepak culture, where one would get together with a group of friends and basically hang out. Usually they will do so in Coffee shops, or Mamak stores which are basically cheap eateries that open 24/7. But in actuality, people Lepak anywhere convenient to them. One of the reasons Starbucks caught on so quickly is because they provided a place where people could just go in and hang out for hours on end, and Malaysians love that.
9) Our business strategy are as follows. Firstly, we’ll start small but we’re going to concentrate them in the most populous