Post Implementation Benefit of Crm at Harrah’s
EXECUTIVE SUMMARY
INTRODUCTION
Harrah 's Entertainment, Inc. is a private gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with yearly revenues around $10.8 billion. Harrah’s is owned by Hamlet Holdings (Apollo Management and Texas Pacific Group). While Apollo and TPG own a large majority, Blackstone Group LP owns a minority stake in Harrah 's.
The company known as Harrah 's Entertainment was founded on October 30, 1937 as a small bingo parlour in Reno, Nevada operated by William F. Harrah. He went on to buy 'The Mint Club ' on North Virginia Street in downtown Reno. He ensured that his customers were very comfortable while they played bingo. He even had steam pipes installed at the club entrance so that they need not walk on snow while coming to the club. In the mid-1950s, Mr. Harrah began acquiring and developing several clubs at Lake Tahoe in Stateline, Nevada. Harrah 's had emerged as a leading name in the casino business by the late 1950s. In 1962, he went on to build a 400-room hotel tower in Reno. A 400-seat Headliner Room theatre-restaurant was opened in 1966. In 1971, public trading began in Harrah 's shares as the company issued 450,000 over-the-counter shares. The company went public in 1971 with 450,000 shares. Following that, in 1972, it was listed on the American Stock Exchange and in 1973 Harrah 's became the first casino company listed on the New York Stock Exchange.
COMPANY PROFILE Customer Relationship Management (CRM) software allows companies to manage their contact with their customers. It is critical for every industry to have a wealth of information about each customer’s preferences. CRM allows companies to integrate customer information with marketing promotions that results in higher profitability for the company. For the gaming industry, CRM software has allowed them to manage
INTRODUCTION
Harrah 's Entertainment, Inc. is a private gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with yearly revenues around $10.8 billion. Harrah’s is owned by Hamlet Holdings (Apollo Management and Texas Pacific Group). While Apollo and TPG own a large majority, Blackstone Group LP owns a minority stake in Harrah 's.
The company known as Harrah 's Entertainment was founded on October 30, 1937 as a small bingo parlour in Reno, Nevada operated by William F. Harrah. He went on to buy 'The Mint Club ' on North Virginia Street in downtown Reno. He ensured that his customers were very comfortable while they played bingo. He even had steam pipes installed at the club entrance so that they need not walk on snow while coming to the club. In the mid-1950s, Mr. Harrah began acquiring and developing several clubs at Lake Tahoe in Stateline, Nevada. Harrah 's had emerged as a leading name in the casino business by the late 1950s. In 1962, he went on to build a 400-room hotel tower in Reno. A 400-seat Headliner Room theatre-restaurant was opened in 1966. In 1971, public trading began in Harrah 's shares as the company issued 450,000 over-the-counter shares. The company went public in 1971 with 450,000 shares. Following that, in 1972, it was listed on the American Stock Exchange and in 1973 Harrah 's became the first casino company listed on the New York Stock Exchange.
COMPANY PROFILE Customer Relationship Management (CRM) software allows companies to manage their contact with their customers. It is critical for every industry to have a wealth of information about each customer’s preferences. CRM allows companies to integrate customer information with marketing promotions that results in higher profitability for the company. For the gaming industry, CRM software has allowed them to manage
Bibliography: 1. http://en.wikipedia.org/wiki/Harrah 's_Entertainment 2. http://www.eweek.com/c/a/Enterprise-Applications/CRM-Strategy-Make-Every-Customer-More-Profitable/1/ 3. http://www.eweek.com/c/a/Finance-IT/Harrahs-Places-Its-CRM-Bet/ 4. http://www.mobilemarketer.com/cms/news/database-crm/2137.html 5. http://www.gsb.stanford.edu/scforum/login/pdfs/Harrahs_2006.pdf 6. http://www.swdsi.org/swdsi06/Proceedings06/Papers/MIS19.pdf 7. http://www.allbusiness.com/company-activities-management/operations-customer/14484120-1.html