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post modernism
Post - Modernism and Mass Culture

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P M rnism and M C ost ode ass ulture
Post Modernism/20/1/98/P.Covington/Media Disc

This is a relatively new development and there are few sources that present clear and readable accounts of it. It is a reaction to the belief of postmodernists that Marx concentrated excessively on production, at the cost of consumption.
Introduction
This concept, despite its variety of meanings and definitions, is used to refer to many aspects of social life from musical forms and styles, literature and fine art through to philosophy, history and especially the mass media. Post modernism is a slippery term that is used by writers to refer to several different things. Featherstone (1991) points out the term has been used to refer to …
1. New developments in intellectual and cultural theory
2. The suggestion that our subjective experience of everyday life and our sense of identity

has somehow changed significantly in recent years.
3. The view that capitalist or industrial societies have reached new and important stages in

their development, the shift from modernity to post-modernity.

Post - Modernism and Mass Culture

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Post - Modernism and Mass Culture

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Jean Baudrillard
Post Modern sociologies contain the observation that in post-modernity, as opposed to modernity, we witness the decline of absolute truth and the rise of relativism, see my notes on this – where no single dominant meanings can be widely agreed on in society regarding the nature of social life. When asked in an interview to define post-modernism Jean
Baudrillard commented….
There is no clear or appropriate answer to that. Basically, if post-modernism exists, it must be the characteristic of a universe where there is no more definitions possible. It is a game of definitions which matters…they have been deconstructed, destroyed…it has all be done. The extreme limit of these possibilities has been reached…all that are left are the

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