Preview

Poster Culture of Bollywood

Powerful Essays
Open Document
Open Document
1688 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Poster Culture of Bollywood
Apart from developing an audio and video language to reach to the audience, the popular Hindi Cinema or Bollywood as it is popularly called, developed a unique visual language too,during the 1930s, through the magnificent, larger-than-life hand-painted film posters. The large banner paintings,either in the form of a collage,or over-sized cutouts of actors and actresses ,were the first major tools to promote a film. Although, the exact origins are relatively unknown,but it is widely believed that the first movie to use a poster for its publicity was KALYAN KHAJINA (1924), whose poster was designed and painted by the Director,Baburao Painter himself.
In the ‘Golden era of Bollywood’, when classics such as Mother India (1957) and Mughal-E-Azam (1960), were made, the hand-painted posters were the major way to promote a movie before and after its release.

These larger-than-life movie posters were created by talented film poster artistes, who laid the foundation for hand-painted poster culture. The hundreds of film poster artistes used a wide array of locally available colours and by mixing them with linseed oil, they created magnificent designs having broad visible brush strokes and with an interesting use of colours and typography made such posters which captivated the onlooker’s attention. These artistes attempted to capture the essence of the plot of the film and used to potray certain characters with specific colours and hues, for example:-pink was the colour of love and was used liberally on the leading couple, whereas blue was the colour given to the villain. Later, when the hindi cinema was drifting towards the action genre , these artistes started using bright and bold colours such as red to give a more dramatic look to the posters. The bollywood film poster artistes not only played with colours but also added highlights of the such as the dancing figures of songs .During the 1970s a new graphic style was started which used bold exaggerated

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Lab Report Format for Separating the Components of “Panacetin” (2) and Recrystallization and Melting Point Measurement: Identifying the Components of “Panacetin” (3). Lab Notebook Title and Date Objective: Explain the purpose of the experiment and how you plan to accomplish it. Technique: Show the use of separatory funnel and evaporation of solvent setup Reaction(s): Include the main reaction for the experiment and isolation scheme Physical Data: List the molecular weight, melting point, boiling point, density, solubility, and hazards of all pertinent chemicals used in the experiment. Data/Observations: Your observations of the experiment, a. Weight of initial panacetin sample. b. Weight of sucrose collected. c. Weight of aspirin collected. d. Weight of unknown compound isolated e. Weight of recrystallized unknown compound f. Melting point range of recrystallized unknown compound. g. TLC sketches with appropriate data for Rf calculations (Clearly label each column of spots on the page so I know what it is) h. Mixed melting point based on information from TLC Final Report…

    • 436 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    (1895, figure 2.24) are come from different artist and different country, they still have much in common. First and foremost, Jules Cheret and Will H. Bradley are both well know as master of poster design during the Art Nouveau period. Therefore, most of their works have a same purpose is to served the needs of commerce and industry. Jules Cheret had designed over nine hundred posters for performers, products, and theatres. His art work La Loie Fuller (1893, figure 2.3) is one of the commission from the theatres. In common, Will H. Bradley’s Thanksgiving poster is also a commission that he accepted from a literary magazine named The Chap Book. Besides, the art of Japanese woodblock prints had enormous implications on graphic designers by the later nineteenth century. Inevitably, Cheret and Bradley have been affected too. For instance, La Loie Fuller (1893, figure 2.3) and The Chap Book, Thanksgiving no. (1895, figure 2.24) are both displays some Japanese style. They dominated by large central figures, simplified backgrounds, and the flat colour and crisp linear…

    • 815 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Bio240 Fall 2014 1

    • 1295 Words
    • 8 Pages

    Course Description. The course in which you are enrolled is designed to enlighten you on the…

    • 1295 Words
    • 8 Pages
    Good Essays
  • Good Essays

    juno

    • 3160 Words
    • 13 Pages

    A while before, the film is released they have to have a massive promotional campaign. This then results in loads of people watching the film and a profit being made. The first step of advertising that gets taken place before the film is released is a poster. This is excellent way of promotion as it is effective and it creates initial awareness. The poster displays the main characters and only little bit of information about the film. This is because, if they have too much information it may attract less people and it will not appeal to the target audience. As they teenagers would not take interest in the poster if it had a lot of writing. Also too much writing may give too much of an insight of what the film is about.…

    • 3160 Words
    • 13 Pages
    Good Essays
  • Good Essays

    Bibliography: Bordwell, D and Thompson, K, Film Art, An Introduction. Seventh Edition (New York: McGraw-Hill, 2004)…

    • 1925 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Jonatthan Bennett article

    • 437 Words
    • 2 Pages

    What is the main message of Bennett's article, and how is each of the three characters relevant?…

    • 437 Words
    • 2 Pages
    Good Essays
  • Good Essays

    An interesting feature used in creating an original movie advertisement is the way in which the visual dimensions of the frame are shared through an expressionistic form of painting; thereby adopting the use of messy brush strokes. These brush strokes may hold a deeper meaning in the analysis of the image as a whole. Following onto the above suggestions of isolation evident through the single centrally featured character, the reason for this style may have been to convey the desired emotions of empathy and compassion towards the lonely figure through expression, rather than to depict a real life image. Alternatively, the messiness may also exhibit the outward, stereotypical image of Indigenous cultures as perhaps messy, undefined, and even…

    • 440 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Observation is the most prevalent theme displayed in the film Rear Window (1954). As such, the aesthetics chosen by the director emphasize the altered gender roles of Jefferies and Lisa. The film’s editing techniques contribute to these roles; a series of point-of-view and shot/reverse shots exhibit Jefferies feelings of confinement in the scenes “Lisa” and “Something’s Wrong.” The sound techniques used, such as off-screen diegetic sound, echo Jefferies’ preoccupation with what’s going on in his own backyard, instead of his relationship with Lisa. The aesthetics of cinematography used highlight the switch of gender role due to Jefferies temporary confinement to a wheelchair. The abundance of camera pans reflect Jefferies’ point of view. The combination of these techniques communicates the emasculation of Jefferies and displays his infatuation with the world around him.…

    • 1060 Words
    • 5 Pages
    Better Essays
  • Good Essays

    John Alvin Research Paper

    • 593 Words
    • 3 Pages

    John Alvin was one of the most talented cinematic artists, with a number of world-famous movie posters that we instantly recognize. His posters effortlessly enticed me and made me crazy curious about the movie they were presenting, even when I was not in the theatre! I became fond of movie posters, and began to consider them more important than the movie itself. Every time I go watch a…

    • 593 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Passion Paper Simon Sinek

    • 2476 Words
    • 10 Pages

    Later on, walls were used as base for written advertisements. They conveyed information about the products and attracted the attention of the passers-by. Then came 'posters', large paper advertisements put up in a public place. Historians who make a careful study to find out new facts have discovered in some ruins of ancient Egypt, posters in the form of wall paintings. But the motive is the same - inviting the attention of the public or making them does something.…

    • 2476 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    A.M Cassandre

    • 1172 Words
    • 5 Pages

    The intention of this essay is to discuss an example of design from the early 1900’s. The design I am currently looking at is a poster called ‘Bugatti’ designed in 1925 by a graphic designer and typographer, A.M. Cassandre. His real name is Adolph Mouron, born on 1901 in Ukraine to French parents. He believed that “Designing a poster means solving a technical and commercial problem...in a language that can be understood by the common man." As a young man, Cassandre moved to Paris where he studied fine art at the École des Beaux-Arts and at the Académie Julian .The popularity of posters as advertising gave him an opportunity to work for a Parisian printing house.…

    • 1172 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Shawn

    • 814 Words
    • 4 Pages

    The German advertising style Sahplakat object posters as well as the works of Gustav Jensen. It was…

    • 814 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Promotions of a movie were made through McDonalds etc, the television and movie companies made and distributed the movie and trailers, television channels allowed for viewing. The radio stations promoted the movie, while links on the different websites provided web-goers a peek at the movie and but online products. The recording companies…

    • 887 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Ways of Seeing

    • 1739 Words
    • 7 Pages

    When there come emotions, there comes art. This is because art uses the emotional palette for its expression. According to Marshall McLuhan, ‘Advertisement is the greatest art form of the 20th century.’ Publicity images being considered as an art form is a new expression given to commercial design. The approach taken for these images are being compared with the ones of oil paintaings and a cultural continuity is said to have established from the oil paintings of the 18th century to the publicity images of the 21st century.…

    • 1739 Words
    • 7 Pages
    Best Essays
  • Better Essays

    Archies Case Study

    • 1140 Words
    • 5 Pages

    Mr. Anil Moolchandani, a graduate from Delhi University, walked into his family business of saris. While working for it he was obsessed of maintaining high standards and realized that his heart is in the business of greeting cards, which appeals to emotions. As a youngster he was found of decorating rooms and pop music. In the era of 1977, Chellsons was the whole sole poster making company situated in Sivakasi, Tamil Nadu, not having vast distributing network. This made Anil think on his hobby and translate it into existence. (Mital, 2009)…

    • 1140 Words
    • 5 Pages
    Better Essays

Related Topics