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Potato
Pre-Feasibility Study

Potato Flakes & Flour

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TABLE OF CONTENTS
Page 1. 2. 3. 4. 5. 6. 7 8. 9. 10. 11. Objective Products Process Global Export Markets Global Import Markets Local Market Target Markets Raw Material Plant & Equipments Conclusion Role of PAMCO 3 3 3 4 5 6 7 8 9 10 10

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OBJECTIVE:
• To provide marketable and value added dehydrated potato products from raw potatoes for the use of food processing industry in Pakistan and abroad as well as end products for the consumer market i.e. mashed potatoes, French fries and potato snacks.

PRODUCTS:
• • Major intermediary products are flakes, flour and starch. Potato flakes and flour are used as potato substitute in confectionery and processing industries to make potato snacks, potato chips, mashed potato and potato pie to name just a few. Potato starch is widely used in paper and textile industries. Starch is also used as stabilizer, binder, filler, texture and gelling agent. Potato dehydrated products are lightweight, easy to transport and require less storage space. Maximum shelf-life is around 18-24 months.
Note: This feasibility report is only for potato flour and flakes.

• • • •

PROCESS:
• • • • • Production process involves washing, peeling, cutting, blanching, cooling, cooking and drying of raw potatoes. Yield ratio of raw potatoes to flakes or flour is approximately 5.7:1. Higher recovery ratio of flakes and flour is from fresh potatoes and lower recovery ratio from stored potatoes Re-hydration ratio of flakes to mash potato is 1:5. Potatoes with high solid contents and low sugar are best to produce dehydrated products. These types of potatoes are widely available in Pakistan.

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MARKETS:
GLOBAL EXPORT MARKETS: • • • • The global export of Potato flakes, flour etc was $282.72 million in 2004, a growth of 26 percent compared to 2001 level. In terms of volume, world export was 272, 855 tonnes in 2004, a growth of 9 percent compared to 2001 level. Top five countries

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