Yes No 2) Which brands of potato chips are you aware of?
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if anymore please mention____________________________
3) Which Brand in potato chips do you eat? Lays Balaji Wafers Bingo Pringles Uncle chips
4) What do you like in the brand of potato chips which you eat?
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5) What do you dislike in brand of potato chips which you eat?
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6) Are you satisfied by the brand of chips you eat? Yes No
7) According to your preference, rank the below list of Potato chips (1 being the lowest, 5 highest)?
Name of the Brand | Ranking | Lays | | Bingo | | Balaji | | Pringles | | Uncle chips | |
8) What size of pack do you prefer? 50 gms 100 gms 250 gms
9) What do you feel of price of Potato chips?
Don’t care much I buy less when price goes up I buy extra on offers
10) From where do you prefer to buy chips?
Grocery stores Distributor’s Outlet Local candy Stores
Other Sources_______________
11) How frequently do you eat Potato chips?
On a hourly basis Once in a day Once in a weekly Once in a fortnightly
Once in a monthly Occasionally
12) How many packs do you consume at a time?
1 2 3 More than 3
13) When do you like to eat potato chips?
While watching TV While watching Movie in a Theatre While travelling/ Going to picnic
Any time when you like to have it
14) I usually have Potato chips with?
Tea Water Cold drinks Ketchup
Others_______________________
15) How do you know about a particular brand of Potato chips?
TV Newspapers Radio Retail Shops
Through a friend
16) Do offers