“Strive for competitive advantage and the forces that affect it.”
Strategic Management
Dr. Cassell
By: Ashleigh Bender
Table of Contents:
I .) Executive Summary pg.
II.) Porters Five Forces Defined pg.
• Supplier Power pg.
• Buyer Power pg.
• Threats of New Entrants pg.
• Substitutes Products pg.
• Degree of Rivalry pg.
III.) Advantage and Disadvantage of Porter’s Five Forces Model pg.
IV.) Application of Porter’s Five Forces pg.
V .) Porter’s Generic Strategies pg.
• Cost Leadership pg.
• Differentiation pg.
• Focus Strategy pg.
VI .) Advantage and Disadvantage of Porter’s Generic Strategies pg.
VII .) Application of Porter’s Five Forces pg.
VIII.) Bibliography pg.
Executive Summary:
Michael Porter created two concepts used by industries to either achieve greater competitive advantage or can be used as an over all strategy in the market. Both of these concepts work in conjunction with each other to work towards the ultimate goal of generating revenue and stockholders wealth. In this paper these concepts will be discussed in-depth to explain what they are, how they are an advantage and disadvantage and how to apply them.
Introduction:
When a company is formulating a strategy, the framework for such an analysis is the environment. In order to fully assess what the company is capable of a manger needs to look at both external and internal forces that affect the company in order to effectively develop a strategy. A company can formulate a strategy based on the forces that affect the industry as a whole.
The structure of the industry has a large influence on a company and their ability to compete and the strategies that are available to them. Forces that are outside of the industry affect all firms in the industry and the key to effectively compete is the differing abilities of firms to deal with these