SUBMITTED TO: MR.MAZHAR JAVED
SUBMITTED BY: ALI MEHDI (004)
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY, COMSATS ROAD ,OFF GT ROAD SAHIWAL.
Environmental Scanning
Environmental scanning is the monitoring, evaluation, and dissemination of information from the external and internal environment to key people within the corporation. * Internal * External
In our external environment further two layers comes * General * Specific/task
In our previous assignment we did general analysis of Pakistan by using the PEST tool.
Now we are doing industry specific analysis.
Specific
The task or specific environment includes those elements or groups that directly affect a corporation and in turn, are affecting by it. These are government, local communities, suppliers, competitors, customers, creditors, employees/labor-unions, special-interest groups, and trade associations. A corporation task environment is typically the industry in which firm operates. We are choosing textile industry for this analysis. We are doing this analysis with the help of POTER FIVE FORCE ANALYSIS.
PORTER FIVE FORCE ANALYSIS OF TEXTILE INDUSTRY IN PAKISTAN
Porter five force analysis consist of following five forces * Entry & Exit barrier * Level of competition * Bargaining power of buyers * Bargaining power of supplier * Threat of substitute
ENTRY & EXIT BARRIER
In entry and exit barrier we are choosing following indicators to understand this force a) Legal environment and Incentive from government in textile industry b) Energy crises
Let’s start with legal environment regarding textile industry
a)LEGAL ENVIRONMENT
Generally speaking legal environment is not in the favor of textile industry.
The Textile Industry was one of those five industries of
References: 1. Wheelen &Hunger,Strategic management and business policies .13thed 2.“ Pakistan inflation rate-..”availableonline:at http://www.tradingeconomics.com//on 03March 2013 at 9:40 pm 3.“ Pakistan textile industry-..”availableonline:at http://www.scribd.com/doc/18020363/A-Crisis-in-Textile-Industry 03March 2013 at 9:40 pm 4.“Researchontextile..”availableonline:athttp://www.dgtrdt.gov.pk/Research/38th_syndicate_reports/6.pdf 03March 2013 at 9:40 pm