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Journal of Applied Communication Research
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Rethinking validity and reliability in content analysis
W. James Potter & Deborah Levine‐Donnerstein a a b

Professor in the Department of Communication, Florida State University, 356 Diffenbaugh Building, Tallahassee, FL, 32306–1531 E-mail: b Lecturer in the Department of Psychology, University of California, Santa Barbara Version of record first published: 21 May 2009.

To cite this article: W. James Potter & Deborah Levine‐Donnerstein (1999): Rethinking validity and reliability in content analysis, Journal of Applied Communication Research, 27:3, 258-284 To link to this article: http://dx.doi.org/10.1080/00909889909365539

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Journal of Applied Communication Research 27 (1999), 258-284

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