Pound land is one of the most successful store chain that sells most items for just £1. This organisation was established in April 1990 by Dave Dodd and Stephen Smith. Pound land has over 3,000 store around the united kingdom including home products, kitchen-ware, gifts, healthcare and other many other products. Pound land has made a lot of individuals comfortable by allowing spending their money on product from Pound land by having good products especially for low income people due to the price of the products sold by Pound land.
There are many things that can have impact on a business positively and also negatively. All business leaders are very aware of the consequences of not going by the rules and guideline in order to have a successful business. Political factors, social factors, legal factors and economic are biggest external influences on the business activities of any organisation.
How Predictions and Forecasts for the economy will impact the strategy of Pound Land?
The economic statistics have measured and reflect the various aspects of economic activity in the United Kingdom. The economy is quite stable during 2012 due to the new leadership. The main parties involve with the economy are the government, businesses, households and the rest of the world. The economy has being predicted in order for businesses to prepare for the future has to hold. During the 2009 till 2012 recession, Poundland has clearly survived through this recession by using its business strategy. "We are a good business in a recession, but we are an even better one in times of recovery because there is more traffic on the high street and more money in people's pockets” said by the CEO. Poundland’s strategy are to expand their stores everywhere in British, “piloting selling 10 British eggs for £1, 1.5kg packs of sugar for £1, as well as a variety of branded crisps, chocolate and fizzy drinks and Poundland will launch accessories for the Wii video games, including a