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Power Of Gatorade Essay

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Power Of Gatorade Essay
The Power of Gatorade
Gatorade grabs focal in fact uses intelligent strategies, they get high endorsed athletes and celebrities closer to their fans by having them in their ads and drinking the same drink as everyday people. Everyone can’t buy Dalmore 62, but anyone can buy a Gatorade. Gatorade, one of the strongest and most influential companies for sports (to name a few) of the: NBA, WNBA, NHL, and the NFL. The Gatorade Company, Inc. started in the 60s and now has markets in over 80 countries, to name a few: United States, Canada, France, United Kingdom, Australia, and soon to be Germany. It all started when researchers at University of Florida discovered that their student athletes were losing precious minerals and enzymes while they were …show more content…
In the ad it shows a young Serena and Venus Williams being interviewed, Serena Williams being the main subject. The interviewer asks young Serena “Who do you want to be like?” After this response, Gatorade shows different moments of Serena winning, being named the “best” tennis player in the world, drinking Gatorade, and et cetera. Serena’s response is “I want people to be like me.” Following her response, Gatorade puts slowly in bold, word after word “win from within” and then the Gatorade logo. This commercial is saying that you can do anything with the power of Gatorade. Besides dedication and determination, Gatorade is the reason Serena Williams won all or most of her matches and is now the greatest female tennis player of all time.
This commercial of Serena Williams is a heartwarming one, it shows that with Gatorade, you can do anything, you can be anything. This pathological commercial hits close to home with parents and young children who are in sports, who are extremely dedicated. A parent and child watching this commercial would have a quiet close bond, and the child just might say “Mommy/daddy, can I be just like her?” of course the answer would be “yes.” Here are a few comments from the website
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