Accounting information underpins all business decisions because it provides the information required to make responsible decisions. While opportunities for businesses to diversify their income stream can be seen as positive, some key plans need to be mapped out such as opportunity, risk, finance and social responsibility. Managers of business use vast amounts of accounting and economic data, such as product demand and price value information before undertaking new ventures. This will give some indication of how well an investment in that venture will fare. Birt et al. (2008) states that while accounting cannot be used to predicting exact outcome of a venture they can use historical information to trend past performances of other business entities. In undertaking a venture the entity would prepare budgets for personnel, marketing, property and equipment acquisitions in its budget. As part of the planning process managers need
Accounting information underpins all business decisions because it provides the information required to make responsible decisions. While opportunities for businesses to diversify their income stream can be seen as positive, some key plans need to be mapped out such as opportunity, risk, finance and social responsibility. Managers of business use vast amounts of accounting and economic data, such as product demand and price value information before undertaking new ventures. This will give some indication of how well an investment in that venture will fare. Birt et al. (2008) states that while accounting cannot be used to predicting exact outcome of a venture they can use historical information to trend past performances of other business entities. In undertaking a venture the entity would prepare budgets for personnel, marketing, property and equipment acquisitions in its budget. As part of the planning process managers need